Want to be IN-THE-KNOW about Web 3.0?
Halle Eavelyn
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Do you like to hang out on the cutting edge???
?If so, today’s newsletter is for you.? We’re delving into Web 3.0, an evolution of our digital world that 99% of the planet hasn’t caught onto yet.
I recently had a fascinating conversation with Rachel B. Lee , the co-owner and CMO of StandOut Authority, a branding strategist company.? Rachel teaches people how to build their message and personal brand, and how to deliver that as a voice on LinkedIn.? We talked about her revolutionary new business model that combines crypto and Web 3.0 to “create something pretty magnificent and sophisticated that’s technology-driven and human-centered.”
?Intrigued?? So was I. ? Here’s a slice of our interview:
?Let’s start with some basic definitions. What do you consider Web 3.0, and what should we as users consider Web 3.0???
“Here’s the way I like to think about it:? Web 1.0 was the early days of the internet - being on AOL, old-school Macs, and super static web pages.? In Web 2.0, two-way conversations and interactions started to happen between businesses and people - like social media platforms, Google advertising, and interactive ad units. This is the world we are in, and we will continue to be in.
“99.5% of the 7-plus billion people on our planet have no idea what Web 3.0 means.? Web 3.0 is an evolution.? It’s really about decentralization. What does that mean?? It means right now we live in a world where centralized organizations (your Metas of the world, Google, Microsoft, major monopolies) are controlling our data. They are creating the technology and they control all of that.
“For example, let’s think about health records. I couldn’t even tell you where my health record is.? I’d have to contact the company and hope that they had it on a software of data that they owned, and that they would be willing to give me permission to my own stuff because, again, we are the users.
?“By contrast, in the Web 3.0 world, I own my data. It’s decentralized. It’s on this thing called the blockchain, which is an unopened ledger. I get a piece of that blockchain, and it’s all of mine.? I give you access to me, not the other way around.
“That’s a major shift - and it’s a necessary one. That’s why I’m excited about Web 3.0 - because all of us are getting tired of the security breaches, and the advertising to us over and over without our permission. This gives us power back.
“Now, I’ve led multi-million-dollar digital campaigns. I worked at Microsoft and led major branding and social media campaigns.? I think that there’s a tremendous amount of value that we have created through digital media and advertising.??
“That said, we are at an inflection point in our history of humankind. There’s never been more advancement in our humanity than there has been in the last few years. The Digital Revolution has accelerated everything, and change is happening so fast. ? Technology gives a unique opportunity:? to either create the civilization that we believe is possible, or to completely rip it apart.??
“Web 3.0 is so fascinating to me because, as I’ve learned about it, people do want to create a human revolution that is in the crypto / DeFi / Web 3.0 world.? Many people believe that these structures, the blockchain, and this technology can help marginalized people.? It can help the poor and countries where there is no infrastructure, by giving access and opportunity to people that can’t go get a bank account. That I stand for, and believe in.”
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So, let’s talk about your powerful vision that uses the crypto space to create a new model for online community.
“My entry point into this world has been through a creator coin and tokenization.? Web 3.0 is about the blockchain technology. Cryptocurrencies, Bitcoin and Ethereum is a piece of that, but it’s not everything.???
“What we have created at StandOut Authority is a way to revolutionize the way we communicate online.? We are excited about Web 3.0 because humans, people, and community are at the heart of it.? Therefore, we decided to build our community and scale our message through a Web 3.0 community and a creator coin that offers utility. ? By that, I mean, we decided to engage our community through a cryptocurrency versus a dollar. ? If I used the Web 2.0 model, I would have created a website and a login experience.? You could have paid us $20 a month, or $500 per workshop. ? Instead, we decided to create and offer a StandOut Authority coin that would be not only an access point to the workshops we offer, but also an investment you make in our digital community.?
?“To keep it simple for our audience, we said, ‘We have a coin. Depending on how many coins you hold, think about this as your airline points or the points you get when you are shopping at a store. It’s like a loyalty card.’”?
?It’s the gamifying of the process—like airline miles or getting a free latte after you buy 12.
?“It’s taking that exact idea and applying it in Web 3.0 through a coin.?
“When you hold our coin, you get different access points into our community. The difference is, when you buy some of our creator coins because you want to be part of our live training (which is 250 coins), you hold onto that coin. You are now invested in our digital economy. You own a piece of that.? It’s mutual ownership.”
?So, I’m not paying you 250 coins. Rather, I am participating as an investor at the level of 250 coins to qualify for this training?
?“Exactly. You hold a StandOut Authority coin, which you purchase on the exchange.? That is your money. The coin is yours.? As our coin goes up, your value is going up. ? If at some point you are like, ‘StandOut Authority, I love you, but I’m done,’ you can go sell that coin and make money off of it.? We prefer for you to be a coin holder, stick around and hang with us, but it’s about an economy.? In what world, other than Web 3.0, could we as creators own our content and community and have this reciprocal relationship?? That is the value of the coin.”
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?Do you like the view from the cutting edge of Web 3.0 so far?
To hear the whole conversation, including more about creator coins and how they work, and what it feels like to be a woman in this digital revolution, click below to read or listen to the rest of the episode.?