Want To Improve Your Storytelling? Take My Class.

Happy Tuesday. You’re joining ~21k readers who trust me with their inbox. I’m sure you’re sifting through 50+ unread emails so let’s jump straight to the goods.

Let’s face the facts.

A community is the?biggest moat?you can build in 2022.

Don’t believe me? Hold my coffee:

• Business Insider?bought Morning Brew ?(valued at $75 million)
• Hubspot bought?The Hustle ?(valued at $27 million)
• Stripe bought?Indiehackers ?(8 months after it started)

There are many other stories like this.

You see, community wins the podium for being the best form of distribution. And storytelling is the way to get there.

Communities form around people they trust. And stories are the glue that build that trust.

When you get good at storytelling, an audience starts to form. One of the easiest spots I’ve found to build an audience is LinkedIn.

There are 800 million users on there, but?only 2% post daily. In other words: it’s an untapped gold mine.

But nobody’s willing to buy a pick and shovel to get digging.

I wanted to change that.

So I spun up a cohort class where I work with a dozen CEOs at a time to break down who they are and how they’re communicating their story on LinkedIn.

I teach each of them how to position their story, build their content engine and scale their community building.

So that in 5, 10, or 15 years, when they’re looking to find their next role or exit their startup, they have a storytelling bridge to make the move.

It’s called?LinkedIn Masterclass .

Next month I’m hosting my 4th cohort. And if you like this newsletter, you’ll love the workshop.

Here’s the Napkin Notes on the class:

The focus:?Revamp your Linkedin profile and storytelling roadmap in 3 weeks.

The class size:?~15 founders, consultants, and CEOs.

The timing:?Oct 4 - 25, 2022. Classes are 1 hour on Tuesdays and Thursdays at 12 pm PST (with recordings if you miss).

Application Deadline:?First come, first serve.

Is it worth it??Don’t take my word. Hear what some of the other students are saying:

P.S. Some of them are NYT bestselling authors, board members of Facebook and people with 400K followers on LinkedIn…

I’d love to see you enroll in the class if:

• You know LinkedIn is a powerful tool but you don’t know how to use it
• You’re an entrepreneur with a great business but no one knows your story
• You want a free PR strategy but no one’s taught you how to build one

Sound up your alley??Sign-up today .

Bonus: Want to get this course reimbursed by your company? You’ll receive a certificate of completion to get it covered. Just forward them this email and say “Hey, can I take this?”

Stay outta’ trouble and catch you next week.

??? Joel