Want Happier Clients? Hold Up A Mirror!

One of the most effective ways to build a successful online business is through brutal honesty.

More than ever before, prospective and existing customers appreciate when you treat them to the same type of refreshing straight talk they would normally receive from close friends.

• If the homepage of their website is horrible...tell them why, and how to fix it
• If their profile image is unflattering...tell them why, and how to fix it
• If their checkout process is mind-numbingly tedious...tell them why, and how to fix it
• If their copywriting is like the work of a second grader...tell them why, and how to fix it

Despite all the powerful marketing automation processes that exist online today... the final decision to purchase is still made by a human being, with a fragile EGO.

Being brutally honest with customers demonstrates your integrity in a way that reinforces trust.

After all, who would be so dumb as to risk losing a sale by holding a mirror for a customer to see their own flaws? Someone that is genuinely interested in that customer's well being, that's who.

In over forty years of being an Entrepreneur, I've never found a single person become angry when I showed them what they were doing wrong, and how to fix it.

Have you?