Want the good news first?
Marilyn August
Consulting Partner at Leads Genius ? Filling B2B Pipelines with Qualified Leads
The good news, people hire you to solve their problems when they know, like and trust you.
It can be a
·??????? People problem
·??????? Process problem
·??????? Profit problem
The bad news! They don’t care what you “love” are “passionate” about or how much you “know”
More than 77% of them will check you out online before they schedule a meeting with you.
The first place they'll check is your website and then if you’re a B2B professional, your LinkedIn profile is next on the list. What are their first impressions of your profile.
Does your number one online sales tool read like a personal brand or a boring resume’?
Does your profile stop the scroll representing your authentic value proposition or just a bunch of fancy initials after your name?
Does your brand tell me the problem you solve or list lots of job titles?
Your personal brand should encompass both your online presence and real-world applications. From crafting compelling content showcasing your thought leadership your professional brand should automatically attract the right fit opportunities.
Too Close to the Forest
That old expression, too close to the forest to see the trees" is an apt metaphor for how most view their personal brand. A brand strategist steps outside the forest to see clearly you unique value proposition and craft the words that make the intangible readable.
Personal branding is a deep dive into your gifts, your super power, your integrity, how you do business and your WHY.
Find out if your brand passes the "sticky" test. Do strangers stick around and get to know you? Ask an expert who's been personally branding professionals for over 10 years.