Want to generate $30k worth of mortgage leads in less than 3 weeks?

If I’ve been asked this question once, I’ve been asked it a thousand times (and it doesn’t matter how long people have been in the lead gen game):

“How do I get clients?”

Or, more accurately (‘cus getting local clients is easy):

“How do I get clients that are worth my time?”

This question came up recently with two of my students.

Both of them had been in the lead gen game for a long time. Between them, they had about 40 years of marketing experience.

Still, both of them signed up to my Pay Per Lead program as they were ready to dominate their vertical and make $100k a month.

One of them, Steven, wanted to kill it in the mortgage niche and was prepared to do whatever it took.

‘Cus, even though both these guys had heaps of lead gen experience, both of them had been struggling to land clients with the “deep pockets”.

They’d been driving themselves crazy, sending out LinkedIn messages, emails, direct mail, everything.

I took a look at what they’d been sending to these prospects and, though the IDEA was right, the EXECUTION was way off.

These guys were spreading themselves far, far too thin. They were used to the “retainer” method; getting clients in any industry that would pay, and juggling about 15 niches at once.

I sent both these guys ONE cold email template to tweak and then send to prospective clients in their chosen niche.

The first guy took my template and changed it to how he wanted it. He stuck to LinkedIn and sent hundreds and hundreds of messages to company directors in home building, mortgages, solar and roofing.

Four months later, he hadn’t got a single reply from any of these guys (womp womp).

The second guy, Steven, followed my directions to the letter (no pun intended). He took my cold email template and kept it exactly the same apart from the niche details.

He fired out 500 emails within 24 hours, using LinkedIn scraping and setting up an SMTP server.

In less than three weeks, Steven has booked 23 sales calls with big clients in the mortgage niche.

Even better (‘cus the proof’s in the pudding), he’s taken 6 or 7 calls so far, and all of them have got through to the proposal stage for 100 leads per week.

He had the potential to crush it in the mortgage vertical all along, but he needed a push in the right direction.

Now, Steven has earned $30k for selling mortgage leads on the Pay Per Lead model.

(In fact, Steven is now using the knowledge I gave him to help the OTHER guy get some clients!)

If Steven continues to trust my process, he could easily scale his agency to $100k per month.

No more tearing out his hair, trying to get clients with deep pockets who seem just beyond his reach. No more split-testing hundreds of email messages, hunting for the “golden formula” that gets clients to land in his lap.

Nope, with the right offer and the right messaging, Steven is on the path to getting too many clients for his agency to handle.

See, big clients love the Pay Per Lead model far more than retainer contracts.

With retainers, clients are often tied into:

Long-term contracts

A minimum ad spend

Charges for new landing pages, thank you pages

And so on. They're looking at a five-figure fee upfront without a shred of evidence that your performance will be “worth it”.

With the Pay Per Lead model, the offer is delightfully straightforward:

You offer your chosen client 100 leads at X price. For the sake of example, let’s say $25.

If the client says yes, they are guaranteed 100 leads on a no-risk basis, as you’ll be paying for the ad spend.

You manage to generate 100 leads for $15 per lead, giving you a profit of $10 for every lead you generate.

That’s $1000 profit for a minimal amount of leads.

Steven honed his offer so that he was only targeting guys in the mortgage vertical.

This made his messaging much more specific than if he was targeting everybody and anybody. He was really “speaking” to these clients - which is why they are chomping at the bit to get his highly-qualified mortgage leads.

So, can you be in a position where you have too many mortgage clients?

I have my Pay Per Lead experts Rob, Nat and Scott on stand-by to take a look at your current client targeting. They can help you refine the message you send to potential clients, getting them to fall over themselves to do business with you.

They will:

Help you send the right message to prospects, making it clear you’re one of the best guys in the business

Dissect your current methods of getting clients to see if there are any quick wins you can implement straight after the call

Help you “niche down” on your niche if your current one is “too broad”. Mortgages can cover all sorts of sub-niches, like first-time buyers, equity release, and so on.

If you’re interested, comment on this thread with “BIG PAY PER LEAD PLAYER”. Let’s see how we can get you playing with the “big boys” in lead gen, with clients that can make you $100k a month in no time.

If you decide to join us after the call, I won’t charge you extortionate fees such as $10k or $50k like other coaches.

Dan “Mortgage FIXERS” Wardrope