Seven Powerful Tactics To Help You Build a Successful LinkedIn Corporate Page

1) Post content to your Page regularly. Keeping a consistent flow of content on your Page will give it more visibility on member feeds (Pages that post at least 2x weekly see a lift in engagement, which then builds greater organic reach) and make it more appealing to potential followers.

2) Join topical conversations with #hashtags. Use three to five relevant hashtags in each post to reach new professionals interested in engaging with that subject matter you've included in your content. 

3) Share video and visual content. Make sure your content mix includes eye-catching visuals. Unique imagery, and videos, to stand out and help your brand (and Page) get noticed.

4) Adopt an employee participation program. Get your team involved in sharing and commenting on your posts to increase visibility and build followers. 

5) Encourage executives and prominent leaders to @mention your Page. When industry leaders frequently talk about and link to the company's LinkedIn Page, it helps drive traffic and followers.

6) Encourage engagement on your posts. Ask questions and ask readers for their opinion. When members engage with your Page content, it helps expose that content to a broader audience.

7) Respond to every comment on your posts (when warranted). While not every comment may merit a response, it's good to reply to every question or thoughtful contribution to posts on your Page. 

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If you've not yet taken a look at this keynote from the Purpose Summit last year, now may be a good time to give a listen. In it, I discuss the Global Communication Shift and how to navigate disruption by using LinkedIn.

Kim has attracted an audience of over 235,000 professionals from around the globe on LinkedIn and is the CEO of Linkability, Inc. She is a dynamic Entrepreneur, Global Business Communications authority, and three-time business founder. Linkability is a strategy and consulting firm that provides world-class Intrepreneurs, Entrepreneurs, and organizations with consulting, services, and products that helps to grow robust networks and drive tangible results in sales, marketing, and thought leadership positioning.

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