Want to Convert More Grocery Shoppers? This Brand’s Creative Strategy Shows You How
The Bluebird Group
An omnichannel retail partner that’s all-in on growth for your brand. Driven by data, led by experts.
Make your PDP to Speak to Ingredient-Conscious Shoppers
In the past, Product Detail Pages (PDPs) often focused on the basics—showing the product on a white background, the ingredient label and little else. But today’s shoppers are more informed and mindful about what goes into the products they buy, especially when it comes to feeding their families.
Here’s a best-in-class example from Marzetti Simply Avocado Green Goddess Dressing - specifically call out the ingredients and benefits that matter most to ingredient-conscious shoppers.
Highlighting key selling points like:
? 50 Calories per serving
? Only 1g of Sugar
? Simple, Real Ingredients
By making these important details clear and easy to find, Marzetti is helping shoppers feel confident about choosing products that fit their family’s needs and preferences.
Beyond the Label
But they don’t stop there. Marzetti also emphasizes that there are “plenty more to choose from” within our brand’s total assortment. Whether it’s a different flavor, variation, or complementary product, they inspire shoppers to explore more and find the right fit for their lifestyle.
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Show Your Product in Action!
Lifestyle imagery is key. Don’t just show the product—show the end result. If you’re selling ingredients, like this example from Marzetti dressings, illustrate how those ingredients come together to create a meal.
Consumers want to visualize how they’ll use the product in their daily lives, and?inspirational photos?of the final dish can help spark creativity and excitement.
Our creative team worked with Marzetti to have PDP imagery designed for the omnichannel shopper.
Modern consumers expect:
?Lifestyle images?that show your product in action, helping them visualize how it fits into their lives.
?Education?on key features and benefits that resonate with their needs.
?Unique selling points?that set your product apart from the competition.
?Inspiration?that excites and motivates them to make a purchase.
A well-designed PDP doesn’t just present a product—it shows the value, the emotion, and the solution your product provides. It’s about inspiring confidence and connection with your shoppers.
If you're grocery brand wants to achieve impactful results for the omnichannel shopper, the Bluebird team can craft a cohesive strategy that drives demand from initial awareness through conversion to lasting loyalty, optimizing Brand Stores, A+ content, and carousels for maximum conversion.