Want Businesses Running After You? It’s All in the Copy
Discover how copywriting can transform your career, making business owners come to you for help.
Mark was confused, at where things went wrong. He claimed he had an incredible product, competitive prices, and audiences. Yet, his online sales were bad. He had tried improving his website design, launching ad campaigns, and even offering discounts. But nothing worked.
One evening, sharing his frustrations with a friend, Sarah, she asked a question, "Mark, who’s writing your copy?"
Mark frowned, "What do you mean? I wrote it myself. It's clear and to the point."
Sarah smiled knowingly. "That was the problem."
Mark, like many other business owners out there, they don't understand what copywriting is to their business. Copywriting is the art of writing words that persuade people, making them take actions, whether to Click “Buy Now!", Subscribe to a "Newsletter”, or “Share content". It’s not just about being clear, but being compelling.
Mark’s website copy was "clear" but had no emotional triggers, lacked urgency, and no persuasion. Customers were coming to his website, they browsed, but left without buying. His so called “Copy" weren’t selling his product, but creating awareness.
Have you experienced a similar challenge with your business or brand? Share your thoughts or any struggles you’ve had with copywriting in the comments section.
After Sarah explained this, Mark’s frustration grew. He realized that for months, potential customers were slipping through his hands because something called “copy” wasn’t doing the right job.
He tried to put himself in the shoes of his customers. They were reading his product descriptions, ads copy but weren’t triggered to click "Buy Now." His copy lacked energy, emotion, and persuasion, making his product seem just like others in the market. This realization hit him hard, he needed a copy that could speak to the heart of his customers.