Want to bring in new customers to your brand?
Want to consistently bring new potential customers to your brand using Meta Ads?
Allocate your budget effectively.
That means spending your budget in areas where results show up.
Unfortunately, the default decision for most advertisers is to spend their budget doing middle- and bottom-of-the-funnel retargeting.?
Because these places tend to show high ROAS, it makes sense to put in more budget.?
But the problem isn’t about the amount of conversions.
It’s about who’s converting.
When spending money on these places, you’re essentially re-engaging the same pool of customers.
In other words, you’re converting but you aren’t acquiring new customers.?
You're NOT scaling.?
So, where should you allocate your budget?
And how much percentage should you put in each stage of the funnel to maximize every dollar you spend?
Find the answer in this 2-part series that begins with: How to Audit a Meta Ads Account In Ten Minutes
Watch the video to discover how to use your ad spend effectively and improve your overall business performance.?