Want a BREAKTHROUGH, rather than 'just a bit better' in 2024?

Not content with just 'some' or any Competitive Advantage? What about one that you and your market consider to be a BREAKTHROUGH?

It is a simple task to sit around with your people and work out what you (think) your advantage is. It is something else to create and craft one that you would consider to be a breakthrough.

?? Breakthrough?

• An advantage that breaks through the barriers that are keeping you from finding that elusive 'no-brainer' big-hitting differentiator that truly sets you apart
• Positions you in your market that actually reflects and realises the real value you can offer (and charge accordingly)
• Breaking through your 'manager's competitive block' where too many options for change and improvement come at you daily, and that rather than offer some way ahead, merely have the opposite effect and lead you to a combination of 'creative sclerosis' and exasperation
• Moves you from 'nice to have' for the customer or client, to 'essential'?

Out of all the options to make our offer better, stand out ahead of other competitors or options for our customers, what ONE thing should we do in our ongoing, desperate, quest to look interesting, never mind actually critical to our market? (And drop all those other options for change, and reduce your stress...)

It is no longer enough just to be different; we have to make a real difference. So another new idea, fad, or tactical throw of the dice is insufficient - an edge can only be secured using a BREAKTHROUGH competitive advantage.

The Edinburgh Institute has the deductive process to do just that; some magic is involved too of course, but your new advantage based on a deductive process means it is crystal clear, easier to communicate to others (internally or to the market), easily deployed, practical, and makes more sense than any other idea you may have. And it is more powerful as it is all evidenced.

?? Want to know more? Well, there are only a few weeks left to ensure you craft a suitably powerful Competitive Advantage in time to catapult you in to 2024... and there are only a few slots left to do so before the year end, so contact our?Calum McRae?today!?[email protected] / 07949 801234