Want Better Results from Your Social Media Marketing? Follow These 7 Principles

Social media is a great place to market your business. It's free. And your ideal clients are there, especially now that we've lived the pandemic for the past 2 years.

There're hundreds of strategies, how-to's, and frameworks that work. And as a business owner you get to create your own unique strategy that aligns with who you are, what you stand for, and whom you serve.

Nevertheless, there are some core principles that apply to all the platforms and can help you achieve long-term success in the online world. Here are seven of them.

Principle 1: Listening

Listening online is being aware of the conversations that are happening. Which conversations? The ones of your ideal client. When you listen to what their goals and challenges are, you can create solutions that sell. Moreover, you also learn how they talk about all this, how they tell their stories, describe their pain points and dreams. Listening allows you to understand your ideal client and learn to speak their language.?

Principle 2: Strategy

By strategy, I mean being focused on your niche and what aligns with your brand. If you try to appeal to everyone, no one will relate. If you try be everywhere, overwhelm creeps in very fast unless you have a team that can hep.

By strategy, I also mean being intentional about how your business stands out from the sea of others in your industry. You can create your own blue ocean and shine bright like a diamond when you take time to strategize.

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Principle 3. Audience quality

You've probably heard that before, so I'll be the reminder ??. As you build your audience on any social media platform, it's better to have 1,000 followers who resonate with you and stay than 10,000 unengaged ones that follow you for a shirt time and leave.

When your audience loves your content, they will engage. When they engage, they will get to know you better. With that, they will start to like you and trust you. And that's the straight path to successful selling.?

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Principle 4. Value

Yes, social media is a platform to build your personal brand. And yes, you should show your audience who you are as a person. But the only way people will keep coming back to your posts is if they see value for them. Quality images, meaningful videos and copy create quality content! Now, value means different things to different people. And since you listen and know your ideal clients well, you'll also know how you can deliver value to them.

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Principle 5. Engagement

If you want to see engagement on your posts, you need to give that as well. Because social media conversations are precisely that – conversations with many participants in it. You can't post and never engage in other posts and then expect people to comment on your feed. Participate in other people's conversations, reply to comments left of your feed, contribute value. In short, engage.

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Principle 6. Consistency

Building a social media following requires consistency and patience. Consistency shows that you're serious about what you offer. It shows that you care about your audience, and you're there for them, shine or rain. It shows respect and professionalism.

And patience is required because to build quality following takes time. This is a long-term game. None goes from 0 to 10,000 followers organically in a month. The fantastic thing about the long-term game is that it will compound. Getting to 1,000 followers might take time, and a lot of effort, but getting another thousand will be much faster thanks to the compound effect (just like interest on your savings account).

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Principle 7. Collaborations

Collaborations help you expand your circle of influence. When you collaborate with others who share your passion and values to serve, and their offering is complementary to yours, it's a win-win-win. You benefit from getting exposure to their audience, and they benefit from yours. Their audience becomes your audience for a moment and vice versa. And the best thing is, your ideal clients win too as thanks to you more of their problems get solved.?

If you're ready to take your marketing to the next level, I want to invite you to my free training.

There are many ways to market to and sign your best clients.

Why feeling all weird about marketing and sales when instead …

You could be having fun marketing your business.

You could be feeling compelled to talk to your clients about your offer.

You could be enjoying building genuine relationships.

And as a result, your clients could be engaging with you, buying from you, and referring others.

All while they’re feeling grateful for your help, and you feel like your offer is valued and needed.?

How to sign Clients Consistently without Ads or DMs?is a 90-min webinar that will teach you how to get there.

I’m running it LIVE, with no replays, on three separate dates:

During the 90 minutes you’ll learn:

• 10 most common mistakes entrepreneurs do when marketing their business and how avoid them
• 3-step process for signing clients without Ads or DMs
• Consistency formula to keep your business growing

What?I will NOT teach you?is this:

• Tactics that make you cringe when you think about implementing them
• "ONE and ONLY" strategy that works miracles in 3 days
• Short-term solutions that will get you dependent on and tied to one social media platform

Knowing what actually works and how to apply it are foundational stones of any thriving business. Learn them with me.

Webinar dates and time: April 12, 13, or 14 @ 11 am EST.

Pick one that works best for you and REGISTER HERE