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Mike Mahony
Tech Leadership Podcast Host | 20+ Year CTO | Unfiltered stories from top tech leaders — wins, failures & what’s next. Want to be featured? DM “podcast”
Newsletter objectives
Thought-Provoking Thursday is the email newsletter from Top Tier Coaching Services. The objective of this email newsletter is two-fold:
What reasonable person would oppose this?
This will get many of you upset, but that’s kind of the purpose of this part of the newsletter ??. In my opinion, what’s happening with the DOJ and Trump right now is scary. All Americans should be worried.
Ask yourself “If the government has nothing to hide, why are they so vehemently opposed to a special master?” If you think they SHOULD, perhaps you should be doing some critical thinking.?
In the United States, we have the right to due process. That means we get to face our accuser in court and we get to make sure the process is followed as it should be.?
The request for a special master is part of Trump’s due process. He is allowed to ask and the judge granted it. So, why is our DOJ appealing that decision? To me, there can only be one reason–they are hiding something from everyone. All a special master will do is ensure that the law is followed correctly and that the DOJ isn’t holding on to privileged documents, etc.
I don’t care where you stand on the political spectrum. I don’t care what you think of Trump (never voted for him and never will). Every American should be concerned. Things like this create a precedent. You may not be having a problem now, but one day you just might.
Don’t let them fool you.
3 Elements that Make Your Ads Successful
When was the last time you bought a car?? Did you really NEED a car?? I mean REALLY need a car?? Chances are the one you were driving was still running when you bought the car you have now.? Yep, people rarely buy because they need... they buy because they want to experience the feeling that comes with buying.
We enjoy new purchases.? Sure, we can convince ourselves that we really needed a new one, but if we're totally honest we'll have to admit that we could've got by without it.? What does this mean to your advertising campaign?
State The Benefits Of Your Product or Service
Capitalize on the ways a customer will improve his lifestyle by making the purchase.? Will he increase his own business profits by 50 percent?? Say so in the opening statement of your sales letter, or at the top of your Web page.
Don't obsess with the features of the product itself or your credibility.? Frankly, customers could care less.? Let's face it... they're a bit selfish when it comes to dishing out their hard-earned money.? All they want to know is what's in it for them.
Paint Word Picture That Let Them Experience the Benefits
"Wake up tomorrow, with no boss!? You can spend the day with your family or on the golf course... there's nobody to tell you what to do."
A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business.? He'll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.?
Inspire Immediate Action
?Hey, let's face it... the longer a customer lollygags, the greater the chances he'll never take the plunge.? Don't let him off the hook that easily!?
领英推荐
?Set a deadline.? Put on the pressure to buy now, or miss out on the deal.? Chances are pretty good that the procrastinator will get with it just to save a few bucks.
?What about your sales materials?? Have you taken a good look at the things you are advertising?? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.
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Michael, I am a reasonable person and you are wrong. Trumpers (and I presume that includes you) want to protect their demagogue at all cost. The Special Master is completely unnecessary and a ploy to delay Trump's prosecution until after the mid-terms. The man is a crook and I would think you would see that after he appointed the most crooked Cabinet in history, His business reputation is as a cheater. He has now taken documents he had absolutely no right to take from the government to Mar-a-Lago. That is proven. He fomented revolutionary actions on January 6, 2021. He deserves to be in jail and I fully expect to see him there. His prominent supporters are abandoning him. He is unelectable. Please see the light of truth (not Social) and realize he is toast. I hope all is well for you and yours, Mike