Want Better Exposure? Convert Website into App with these 5 Steps
When was the last time you used your desktop to book a cab or order food online? It has been quite some time, right? Think about it, if you have not used a mobile application to do these normal things, why would any other person do that??
And it does not stop at booking a cab or ordering food. You can invest money, conduct big transactions, shop, and the list goes on…
Reasons to Turn Website into App
1. Meet your User’s Expectations
An eMarketer research finds that people are spending 90% of their digital time on mobile phones. In 2019, people spent 2.43 hours per day using mobile applications and only 27 minutes on websites.?
This shows that the majority of your customers, irrespective of the industry, are also using mobile every day. In this scenario, not having a mobile application means your business only has 27 minutes to get a response from the intended audience, and that is not enough.?
In another research by Mary Meeker, the number of hours people spend on their phones in a day is 3.6 hours (2018). Add this with the fact that there were 6055 billion active smartphone users in the world in 2020.?
Combining all these factors, it must be clear that when you turn website into app, you can leverage your audience’s heightened usage of mobile phones. People are not accustomed to using applications, but using them has become an integral part of their lives.?
From fitness to learning to eat food and getting entertained, mobile apps are everywhere. Not having one for your business means you are missing one of the greatest opportunities to reach out to your audience.?
Moreover, with a website, you cannot prompt the users to come back to you unless they need new or additional information. But with a website going out and interacting with your audience is easier.?
Think of all these aspects, and they will help you understand why you should convert your website into a native app.?
2. Better Functionality?
Mobile applications offer much better functionality than a website at any given time. Given that you only have a website, you may not believe this, but hear us out.?
Have you seen the latest IKEA app? IKEA is giving its users a feature to check the product they wish to buy by placing it in the intended place with virtual reality. Because people have a smartphone in their hands, they can use this function.?
Because applications can offer such functions, you must convert the website into an app and let your audience access these advanced features. Similarly, mobile applications have GPS tracking features, push notifications, and several other functions to improve the user experience.?
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More than features, applications make it easier to connect with the users. Applications can easily send push notifications that will encourage the users to keep coming back.?
Assuming that you are into a business where you directly deal with the end-users, having a mobile application improves customer service. Your customers can get quick help, post pictures, and chat with the support service, etc.?
Similarly, you can add several other functionalities intended to improve the customer experience.
3. Applications Help Build a Loyal Customer Base
Another important reason to turn website into app is driving more loyalty towards and increasing customer engagement. The fact that your potential customers will visit the play store or app store to download your application means they are ready to invest.?
But are you?
Having an application means you are giving your audience a chance to access your service on a tap. Your icon will be displayed on their home screen or menu. Every time a person uses their mobile, they will see your application.?
That is enough to remind them about your services and offers constantly. Plus, by sending them notifications, you can keep them updated about anything and everything new happening on your platform.?
To prove this, look at the findings of a research by ChartBeat;
Loyalty and engagement via an application is one of the best things you will get. This also becomes a strong reason to turn website into app.?
In terms of engagement, websites are not less. Albeit, with websites, you can get a wider outreach and attract a larger audience than an application. But websites don’t offer an extended system to maintain and improve the customer’s loyalty.?
Moreover, if you market it right, you can easily improve the application’s outreach and ability to attract new users. But the things an application can offer, you may not get them with a website.
More Details: 5 Reasons to Convert Your Website into Mobile Apps