Want To Automate Your Agency? Read this first.

When I launched my agency we were building Infusionsoft funnels and automation for some big-name online entrepreneurs.

Like most service providers, our ability to grow capped out QUICKLY unless we wanted to continue down the “traditional agency” route.

Which I did not. (Post on the coming tomorrow).

So, we launched our first group program helping online course creators build out there automated webinar funnel.

It went well.

We took about 60 clients through that process.

But something felt off.

Outside of being the guy who helped build funnels to sell hundreds of millions of dollars in course sales on auto-pilot…

I didn’t really have any stories of my own to weave into my marketing.

So after my stories of old clients ran out - I had nothing to talk about that allowed me to connect with my prospects/clients.

So, we pivoted to serving agencies and service providers. (Cuz, that's what I was and knew)

Like most agencies - too much is done manually.

They rely on referrals and networking.

Aka - don’t use much automation.

So being able to help them automate their lead generation and systemize their sales process was in-demand.

So we started working with them.

I had stories for days.

But then something happened that I didn’t expect.

We’d get a client and I’d say, “what do you sell?”

Client: “whatever the client needs?”

Me: “Ohhhhhhh that’s why none of you guys have any automation in your business”.

"Nothing is repeatable or duplicatable".

That’s when it hit me.

Even though I wanted to help agencies with sales, marketing, and fulfillment automation - they needed something else first.

They needed to sell ONE damn thing.

Building a funnel that tries to sell “we can do everything for anyone” is impossible...

...and or you’ll just waste a lot of time and money doing it.

That’s when we started showing agencies how to productize their services.

We showed them how to deliver the exact same result they got their clients via DFY but Done-With-You.

And not just 1-on-1, but 1:many.

That HAD to happen in order to build them the “funnels” and automation they originally came to us for.

Over the last 2.5 years, we’ve helped over 150 agencies owners/freelancers productize their service into a 1:many coaching/consulting offering.

We call it a Hybrid Agency.

It’s the future of agencies in my opinion. (More on that tomorrow).

PS - If you had no idea what we do or can help you with here it is.

1. We can help you take your agency services and launch a group coaching/consulting program in 90 days with your first 5-10 clients (A predictable machine is difficult to build when you don't have the capacity for new clients)

2. We can automate your sales, marketing, and delivery systems to predictably close more clients and deliver great experiences with less effort.

If you're stuck below $50k/month (and have little to show for it) these are going to be two big bottlenecks in your growth.

Holler if you want help or book a call here.