Want To Attract Higher Value Consulting Clients? Women Consultants Need To Read This
Jessica Fearnley
10 Years+ Helping 6 Figure B2B Consultant Women Get To 7 Figures | 180+ Podcast Episodes | Work less, earn more, and be seen as a trusted advisor | Author of "Too Much"
Welcome to today's edition of the Seven Figure Consultant LinkedIn Newsletter for Women in Consulting.?Don't forget that you can get daily updates from Jessica in your LinkedIn news feed?by accessing her LinkedIn profile and hitting Follow.?She will be sharing insights and discussions through the week that she would love to hear your views on.
How do you set the prices for your consulting business? Is there a right way and a wrong way to do it?
Taking control of pricing can be a scary thing to do.
For a lot of us, our consulting business started after we left the relative security of a corporate career.
In our old jobs we were part of a bigger organisation, with salary bands.
Although we may have had some role in negotiating what we were paid, it didn’t happen often, and there were clear lower and upper limits our salary needed to fall between.
We had a sense of what we were allowed to ask for.
But then when it comes to launching your own consultancy – it can feel like suddenly everything feels a lot more personal.?
There’s no visibility about what everyone else is being paid, or what you can expect to receive for the role you will perform.
Nobody tells you what the lower and upper limits are, so setting pricing can feel like a shot in the dark.
And pricing negotiations can be made even more complex when we start equating our prices to ‘what I am perceived as being worth’.
We may pitch too low because we don’t want to be seen as 'in it for the money' or aggressive.
We may pitch low because we fear being rejected, being told we’re not worth that price.
It’s a real frustration for me, when I speak to amazing women who more than have the skill set they need, but they just aren’t yet confident enough to set prices that reflect that.?
I’ve done a lot of personal development work in this area and I’ve got to a point where I feel confident in my pricing and the value I can bring for my clients.?
If you can push through that pain barrier, and get to this place too, it becomes a lot easier to make the shift in your business from ‘what am I allowed to charge’, to ‘what adequately compensates me for the value I bring to my clients’.
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Can you see the difference there?
You’re no longer seeking permission to work with high value clients.
You are deciding that you will be fairly rewarded for the value you bring, and this frees you up to work with high value clients.
Everything slots into place when you can stop giving the money element of your business more significance, and probably more emotional significance, than it actually merits.
This is a drum that I want to keep on banging, because it is so important for women to raise their ambitions, and not opt for the small and safe path forward.
Once you really get your head around attracting high value clients – your business will never quite look the same again.
Tell me in the comments - did your salary negotiations in your previous career prepare you for negotiating prices in your consulting business? Or have you been learning on the go?
Free Video Series - How to Attract High Value Clients
In this training, you'll learn:
All in short bitesize videos!
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Thanks for reading and subscribing! I'd love to hear your feedback and future topics you'd like me to feature.
To find out more about the work I do, visit?jessicafearnley.com?or message me here on LinkedIn if you'd like to hear more about private coaching and how I can help you transition from booked up and burned out to THRIVING as the CEO of your 7 figure consulting business.
Honorary Investment Counsellor Germany (BOIPK) at BOI PAKISTA
3 年Thanks for posting