Want to 10X your sales?

Think and grow rich!

Have you read that book. I recommend you should. Napoleon Hill is a genius.

In this classic he said that, out of the 17 principles that make a human successful, all of them depend on the first one, the most important one, and that is DEFINITENESS OF PURPOSE.

I know, so far not that exciting huh? Keep reading. You will find the gold.

You are on the call talking to your prospects and leading them to an outcome.

Having an outcome means you know where you are taking your potential client. This actually applies to your employees, your company, your own life too.

But here’s the thing, and this is an important distinction.

The outcome I focused on, is not just the action I want them to take. For example, the action would be for the client to say yes, and sign up.

Remember this: All actions are preceded by thoughts and feelings.

So, my outcome on the call is directed towards the thoughts I want them to think and on the resulting feelings they will have because of those thoughts.

So, what are the actual thoughts your potential clients would need to have about you, your product/process, and about their current situation that would get them to naturally say yes?

This may be something you have actually never thought about before.

What are the thoughts they have that keep them up at night? The pillow talk.

They don’t think... “Oh I need to hire some investment advisor” or ” I need 347 unique ways to optimize my 401K”.

They think, “Little Eric is 14, and we haven’t saved a dime for his college. What do we do?”

See the difference.

There is no feeling in optimizing the 401k but sending your kid to college can stir up deep emotions.

If you focus on getting folks to take a certain action without speaking to their thoughts and feelings, you will come off needy and pushy. Like a “car salesman”. So sleazy right?

Most salespeople are looking for approval from the prospect.

They are hoping for agreement.

That is just wrong!

That is not what your target should be. You don’t want them thinking...

“Yes. I agree.”

You want them thinking... “Wow, I never thought of it that way.”

When you offer a new point of view, when you get the client to focus on their situation differently, they will see you as a trusted advisor, not just a salesperson.

You are no longer on the other side of the table. You are their business partner.

These are the thoughts and feelings that lead to the actions and commitments you want.

In order for this to work, you must see yourself as the best, a person committed to excellence, to truly servicing your clients at the highest level.

A leader.

Remember, when you can clearly communicate the thoughts and feelings of your ideal prospect better than they can explain it to themselves, they automatically and unconsciously give you permission and the authority to help them solve their problem.

There is no “selling” required!