Want to 10X Your Conversion Rates and Revenue?

Or make more money from your existing traffic? Or build your email list?

A free email course is a powerful sales funnel and one of the most profitable things you can do for your business.

How do 7-and-8-figure entrepreneurs like Ramit Sethi, Neil Patel, Amy Porterfield, Tim Ferriss, or other big-name digital marketers regularly produce high-caliber material readers can’t get enough of?

Well, now they have amazing copywriters on their team. But before they were the megawatt influencers they are today who can afford professional wordsmith wizards, they produced their own content that turned them into respected experts. This expert positioning helped them build loyal fan bases and opened up huge opportunities in their business and personal lives.

The real question is: Can you do the same in your market? Yes, you can. I’ll show you how with an EEC.

Oh, and did I mention they are reliable, automated, and scalable?

But, before we get started, what in the heck is an EEC?

An EEC, aka Email Educational Course, is a series of value-packed emails issued over a specified time period.

It takes your audience on a personalized learning journey, delivered straight to their inbox, offering bite-sized knowledge and consistent progress, no matter where they are.

And they are also VERY effective.

How do you convince someone you’ve never met that you are the one to solve their (painful and urgent) problem?

It boils down to authority and trust.

Choosing the right words and demonstrating your value - not just once, but over and over again.

This is where a carefully curated email course becomes your most powerful tool of persuasion - and a client attraction machine.

People literally give you permission to be in their inbox with your expertise and message every day!

By the end, you’re not a stranger anymore; you’re a trusted advisor.

And now they are 5-10 times more likely to buy from you.

5 reasons why every tech startup, entrepreneur, and MSP should have an EEC:

1. It is a Fail-Proof Lead Magnet. You demonstrate specific value upfront, making it WAY more likely that people will buy from you.
2. It is the single most effective way to collect emails 24/7 at scale. It is more effective than discount codes, newsletters, and PDF downloadables.
3. It can be stacked with existing lead magnets to increase their impact. If you already have downloadables, discount codes, etc., an EEC will complement these assets and make them more effective.
4. People literally give you permission to email them multiple days in a row. Talk about HOT leads! ??
5. Once you set it up, the hard work is done. Let it run for days, weeks, months, or years. Refresh your EEC as often or as little as you like – no need to reinvent the wheel every time.

Pro Tip: I personally like to do a 5-day EEC. That's short enough to keep their attention. It gives you plenty of time to give them a taste of your expertise and how you can help them. And it offers a quicker conversion-to-purchase ratio.

Key benefits of an EEC:

?? Higher opt-in rates (more specific problem/outcome/time horizon)

?? Higher open rates (subscribers actively waiting for the next lesson)

?? Increased trust and conversion (you solved a problem for them for free—now they see you as the authority)

?? Increased brand loyalty (they've gotten to know you and what you offer, so they're more likely to stick with you)

How do you create these modules of marketing magic?

1. Start by creating a plan around crafting your perfect EEC.
2. Outline Your EEC (Including the most critical part - your headline!)
3. Write Your EEC (with an irresistible CTA)
4. How to Implement Your EEC (tackling all the tech stuff)
5. What's Next + Freebies, CTA, etc.

This is the exact same framework I've used to help dozens of tech, IT, and B2B entrepreneurs, start-ups, and MSPs create content that engages, converts, and sells.