Wanna be Boss's fav employee... read on!

Have you been struggling to woo your Boss to be his blue eyed team member ... then read on.

The way brands have well thought out marketingstrategies to make loyalconsumers; as team member one needs to have his/her marketing strategies in place to become the most favoured member in the team. Remember your Boss is your most important customer! And you are a brand..

The three marketing strategies that brands use to sell its products are through installing FEAR, building ASPIRATION or nurturing an INSPIRATION, the same stands tall when you wish to sell yourself to your Boss. But only one among these creates loyal customers, ready to partner in all its endeavours. 

If you are a intelligent worker, who manages to meet deadlines, delivers even before demanded, punctual, interactive, then your contributions are enormous, and you install a FEAR in the mind of you team leader of being irreplaceable. Life without you would seem difficult and your Boss would respect you and FEAR losing you. Brands too sometimes sell products installing FEAR, best examples are of reducing price only for a short-while or highlighting health related problems if one does not use products of a brand (if you don’t brush your teeth using X paste you can develop cavities). FEARS do make us indulge but it is a short-lived tactics and does not create loyal customers. Once you find a better solution like a cheaper product or a toothpaste brand that minimises cavities and promises better whitening, the customer would switch. Similarly if you are selling yourself installing FEAR of being irreplaceable, you still stand a chance of not being allocated more responsibility. The Boss might not be sure if you are equipped to handle more. So working hard and pleasing your superiors with your punctuality, analytical capabilities may not make your Boss your loyal customer, willing to consider you for a bigger role.

Brands also try the trick of creating ASPIRATION around its products to lure buyers, Aston Martin cars and the Swiss watch brand Omega is endorsed in James Bond movies to create that aura of dream abundant around it. Virat Kohli does aspire Indians to buy a Tissot watch, but again aspirations are short lived and does not creat a long term loyalty for the product. If you are a smiling face, well dressed, pleasing personality, always cheerful and like a breeze when you enter your Bosses cabin, you can be admired but it is not a trick good enough for a promotion or a bigger role. So what works the best? 

It is INSPIRATION that creates loyal customers. When the “why” of the brand resonates with the masses it does the magic. Apple believes in “thinking differently and challenging the status quo”, Harley exists for “fulfilling dreams of personal freedom.” The vision that some brands believe in inspirers millions to follow them, and be a loyal customer. I believe, not all Apple products are superior than its competitors, they are sometimes over priced and less technologically advanced yet people, queue up to buy all its launches. This is because Apple has create a community of loyal followers who also believes they think differently and feels they are a part of this superior clan. Coming back to selling yourself to your Boss it is again INSPIRATION that creates the magic. When ever you get time alone with your superior try and discover what his dream is, where does he wish to take his company to, what is the large vision that keeps him awake. If you can learn about that and work towards the same goal, think like him, and act the way he would to fulfil his goals, you have nailed it...

He would see you as his successor and would, no doubt of it, give you bigger role in future. You have managed to INSPIRE him to believe that you have a common dream....