Walton's Words of Wisdom

A couple of days ago I posted an article titled, “I’M A NICE CUSTOMER.” It dealt with the importance of recognizing who is actually in charge of your business, its success, and whether or not you will receive a positive ROI from the investment you make in your business.

After seeing my post, one of my clients… and one of the top Business Consultants in the business sent me the following article and gave me permission to post it.

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Hey Martin, I hope you are well.

I saw your post on FB a few days ago about customer service. Great message. I had recently seen a similar message that was attributed to Sam Walton. I thought I would share it with you.

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SAM WALTON words of wisdom!

Believe me, the customer never comes back!

Years ago, Sam Walton, founder of the world's largest retail chain, Wal-Mart, opened a training program for its employees, with much wisdom. When everyone was expecting a talk about sales and service, he started with these words:

I'm the guy who goes to a restaurant, sits at the table, and waits patiently while the waiter does everything but write down my order."

I'm the guy who goes to a store and waits quietly, while the salesmen finish their personal conversations.

I’m the guy who walks into a gas station and never uses his horn, but patiently waits for the employee to finish reading his newspaper.

I'm the man who explains his desperate urgency for one piece but doesn't complain that he only gets it after three weeks of waiting.

I'm the guy that, when he enters a commercial establishment, seems to be asking for a favor, begging for a smile or just hoping to be noticed.

You must be thinking I'm a quiet, patient, never troublesome type... Get fooled. Do you know who I am?

I am the customer who never returns!

I love seeing millions spent annually on all sorts of ads to get me back to your company. Because when I first went there, all they should have done was just a little, simple and inexpensive kindness: treat me with a little more courtesy.

There's only one boss: THE CUSTOMER.

And he can fire everyone in the company from the president to the janitor, simply taking their money to spend elsewhere."

Want to be successful? Have better customer service than anyone else!

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[Burt Lockard, a disciple of Christ, a devoted husband and father, is the president of Providential Biz Systems, a company that specializes in helping business owners grow their businesses to their maximum capacity. His analytical, operational, and highly strategic capabilities have been developed from over 35 years working with Fortune 500 Companies and helping SME’s (Small and Medium Size Enterprises) in the type of volatile economy that we’re facing today.]

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Martin Howey?is an American entrepreneur, founder and CEO of TopLine Business Solutions. Howey's strategies and methodologies have been responsible for more than $10.7 billion in sales and revenues for his clients. Business Week referred to Martin as "America's Premier Business Problem Solver."