Walmart’s Holiday Game Plan: Start Early

Walmart is taking an aggressive approach to holiday shopping this year, unveiling a comprehensive plan to cater to early shoppers, offering discounts, and enhancing convenience—all while keeping prices low. Let’s explore the key aspects of Walmart’s holiday strategy.

October Deals Kickoff Early

Recognizing that nearly half of consumers start holiday shopping as early as August and September, Walmart will debut its first Holiday Deals event from October 8-13, in-store and online, aiming to capture early holiday spending and set the pace for the season.

Exclusive Early Access for Walmart+ Members

Walmart+ members will enjoy a 12-hour head start on deals, starting at 12 a.m. ET on October 8, before the offers open to all customers at noon. This move encourages membership and rewards loyal shoppers.

Wide Range of Discounts

Walmart is offering deep discounts across electronics, toys, home goods, and apparel. Highlights include a 98″ Roku TV for $1,498 and a BISSELL Portable Carpet Cleaner for $109 (down from $153), showcasing Walmart’s extensive product range.

Inflation-Free Holiday Meals

Starting October 14, Walmart is bringing back its budget-friendly Thanksgiving meal for less than $7 per person. Available through December 25, this meal includes a turkey priced under $1 per pound, making it appealing to cost-conscious shoppers.

Tech-Enhanced Shopping Experience

To cater to convenience-focused customers, Walmart will offer early morning delivery starting at 6 a.m., along with 30-minute Express Delivery. The retailer's new AI technology will expand its delivery services to an additional 12 million households.

So what does this all mean?

Walmart’s early holiday push is a response to changing consumer habits and economic conditions. The extended holiday shopping season is prompting retailers like Walmart to start promotions earlier, with Walmart positioning itself as a top choice for holiday shoppers.