Walmart & Sam's Club retail media news, how to build a keyword strategy for your business goals and more!
Bold Strategies, a Harvest Group Company
Bold Strategies helps brands grow faster. We are "Your Complete eCommerce Growth Department," led by proven CPG experts!
How to Build a Retail Media Keyword Strategy That Aligns to Any Business Objective
Keyword research and selection is crucial to the success of any online business. This valuable insight into your target customer’s online queries not only drives traffic but can also help inform content strategy and your larger overall marketing strategy. BOLD’s playbook for strategic keyword analysis includes tools, machine learning, and analytics for quickly researching and determining which keywords specific to your brand will give your business the biggest boost. Read more...
Walmart Announces Plans to Transition from DSS to Luminate
Walmart will offer two options for suppliers. Luminate Basic is a free version equipped with many essential features that will be familiar to those already using DSS. Luminate Charter is a paid subscription service that will offer advanced functionality. Learn more...
Sam's Club Launches Sales and Media Performance Dashboard in MAP
For the first time, this dashboard combines Sam's Club MAP campaign metrics with Sam’s Club sales performance, offering advertisers a centralized hub to monitor the influence of media on business outcomes. Learn more...
领英推荐
Client Spotlight: Cleancult Launches New Product Line with “All Hail Aluminum” Media Campaign
This new offering includes dish soaps, all-purpose cleaners, and hand soaps prepackaged in aluminum bottles, which can be refilled and reused. These products expand Cleancult's line, which features its patented paper-based refill cartons that effectively eliminate 90% of plastic waste from cleaning rituals. Read more...
See you at P2Pi Live & Expo!
We're looking forward to attending P2PI LIVE & Expo in St. Louis next week! Cheers to diving even deeper into the future of omnicommerce and collaborating with and learning from CPG brand leaders, retailers and other marketing pros.
If you'd like to meet up with BOLD at the Expo, feel free to grab some time on our calendars, and let's make the most of this event. Let's connect!