The Walmart Insider July 2024

Did you know that reporting for your Brand Shop is now available?

Here's what you need to know:

Currently, reporting is limited to the Brand Shop, meaning that all values displayed on the Shop Builder homepage and Performance page reflect only the live Brand Shop. In-store data is not included, and if you only have?Shelf,?no metrics will be visible.

Key reporting metrics can be found on the Shop Builder homepage under the Performance overview section:

• Total Sales: Estimated Gross Merchandise Value (GMV) generated by Brand Shop visitors within 14 days of their last visit, considering only the GMV related to that specific brand.
• Orders: Estimated orders from Brand Shop visitors within 14 days, focusing on orders that include items associated with the specific brand.
• Visitors: Total unique visitors to the Brand Shop within a selected date range.
• Views: Total page views at the Brand Shop level, including views of Shelves linked from the Brand Shop. Reporting is specific to each brand.
• Units Sold: Estimated units sold by Brand Shop visitors within 14 days, which may include double counting between Sponsored Search Brand Shops and other tactics.

Along with the homepage metrics, you can also access additional data such as average sales per order, order rate, and more.

Please Note: It takes 24 hours after launching your Brand Shop for data to become available. The data is displayed on a rolling basis for the last 30 days and is based on Eastern Time (ET).

Exciting Update: Introducing the Video Module for Walmart Rich Media

As a Brand Owner leveraging Walmart Connect Ad Center, you have exclusive access to powerful tools designed to enhance your brand's presence. With Shop Builder, you can effortlessly create a free Brand Shop and Shelf page on Walmart.com, ensuring your products are always accessible to customers in a seamless shopping environment. But wait, there's more to elevate your brand experience: the launch of the video module for your Brand Shop on the Walmart Marketplace. This innovative tool allows you to showcase your brand in dynamic ways, engaging customers with compelling narratives about your unique products and offerings. This feature makes it easier to captivate your audience and provide them with valuable insights through immersive video storytelling. Explore the possibilities with Walmart Rich Media and elevate your brand's visibility today.

Get ready for the P2PI Happy Hour!??

Mark your calendars for August 7th, as the P2PI Happy Hour is coming to Bentonville, Arkansas, and you won’t want to miss it! ?

??Time: 5:30 PM to 8:00 PM

Join us for a relaxed evening filled with networking, insights, and camaraderie among industry peers. This is a fantastic opportunity for commerce marketing professionals to forge valuable connections, share strategies, and gain fresh perspectives from fellow experts in the field. As proud sponsors of this event, the SellCord team will be there, and we would love to meet you!

Secure Your Spot

Last Chance to Register for Let's Grow! 2024 Walmart Marketplace Seller Summit

Let's Grow! 2024 Walmart Marketplace Seller Summit is just around the corner, and we're getting ready to welcome you at SellCord's booth #17. We've put together something special this year, and we can't wait for you to see it.? ?

Last day to register: Friday, August 2nd ?

Here's what you can expect at our booth: ?

1. 1:1 Meeting Area: We've set up a comfortable space where we can sit down and talk about your brand. Let's discuss strategies to boost your presence on Walmart.com and explore new growth opportunities.

2. Fun Zone: We know summits can be intense, so we've added a twist. Come try our arcade games - we've got a slot machine and a claw machine. It's a great way to take a quick break and?win some cool SellCord swag!

3. Meet Our Team: Our leadership will be there, ready to chat and share insights:

• Michael Lebhar (CEO)
• David Milstein (COO)
• Jake Lebhar (Co-Founder & Head of Sales)
• [Other key team members]

We're excited to talk about how SellCord can support your brand's growth on Walmart's platform. Whether you're looking to optimize your current strategies or explore new possibilities, we're here to help. ?

REGISTER HERE

Want to make sure we connect? It's easy to set up a meeting. Just email us at [email protected]. We'll find a time that works for you.

Walmart Review Accelerator Program

Do you want to know how it increase customer reviews? Look no further than our latest blog post on the Walmart Review Accelerator Program!??

Don't miss out on this opportunity to learn how to:

• Qualify for the Walmart Review Accelerator Program
• Encourage authentic reviews while adhering to Walmart's policies
• Monitor and respond to reviews to build trust and loyalty

And more! ?

Read Here

We're excited to continue providing you with the latest insights, strategies, and tools to maximize your success on Walmart. Stay tuned for more updates coming soon!

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The SellCord Team