Wallets and Words Feedback

In the day-to-day demands of your business, how frequently do you pause to listen to the most candid forms of feedback available to you? I call this "Words and Wallet Feedback" – of all the services you offer, what are your clients readily investing in and what are they saying to you.

Communicating desire through sales ?

Let’s consider your wallet insights first. The sales you make are not just numbers and data; they're actually telling you a story clearly and simply. They’re communicating which of your services are meeting market needs and which are missing the mark.

Take some time today to consider this – look at your service menu.

• Are you easy to buy from – is what you offer, the soltuons you provide, clear?
• What’s being ordered regularly?
• What’s covered in cobwebs?
• Are you giving each service ample marketing airtime or are there orphans lurking backstage who, if given the spotlight, might become more popular?

You might be surprised at what you find when you dig a little deeper.

Listen to what you’re told

Push aside any negative childhood memories of “because I said so!” and consider the conversations you’ve had with clients and prospects in the past.

There's a treasure trove in the words they use.

Your clients' language uncovers their real challenges, what I call their PPP’s – Pressing Present Problems and their aspirations – the outcomes they really want. You’ll uncover their genuine needs hiding in plain sight when you listen deeply to their stories.

I recommend you take notes and then take time to immediately reflect on the conversation you’ve just had when your connection is at its peak. What you’ve heard is often gold and will get even better when you ask thoughtful questions. These insights can shape your services, colour your web copy and increase your empathy and effectiveness. ?

But make sure you don’t hijack and translate what you hear into your own words.

For example, a client might say, "I'm struggling to attract more eyes to my work", but if you then offer in response "enhanced visibility through strategic branding," there will be a disconnect.

When our clients articulate their struggle with clarity and simplicity and we feel compelled to lean towards professional jargon, we dilute emotional connection.

So, listen to their words, lean into empathy, reflect their feelings – try reframing your offer as "Let's make sure your work gets the attention it deserves."

I think it is far more important that our clients know they are seen, heard and understood before we concern ourselves with the “know, like and trust” factor.

And don’t overlook

Often, when I’ve looked at case studies and feedback my clients have received I’ve discovered amazing insights and appreciation from their clients for aspects of their offers and services that are not highlighted.

It can be easy to overlook skills you take for granted, but others are gobsmacked by.

Harvest your own feedback – are there common threads? Are there specific outcomes or experience snippets your clients point to that could be spotlighted in your work? It’s how I discovered that building self-belief sits right alongside creating clarity as a valuable outcome I deliver, and is now woven into my work more overtly with my quote “You can borrow my belief in you until you have it for yourself”.

Your Challenge This Week

Take some time to consider the wallets and words feedback you’ve received and actively seek it out going forward.

And then make the tweaks and changes that become obvious when you have.

Warmly,

Angela