Wallet to Wallet Messaging
A Native Space for Crypto Conversations ??
Acknowledging the surge in wallet messaging, we can confidently assert that crypto needed its dedicated space for communication. The study underlines how marketers are not merely witnessing but actively participating in shaping this native space for conversation in the crypto landscape.
Navigating Customer Engagement Through Wallet Messaging
?? The public ledger nature of a user's wallet address becomes a goldmine for marketers, offering unparalleled insights into consumer behaviors and preferences.
Value Redefined: Wallet Addresses Trump Email Addresses
71% of marketers consider a wallet address more valuable than an email address. Drawing from our roots in email marketing, this revelation is a testament to the shifting dynamics in a web3 world, where the information tied to a wallet address is now deemed invaluable.
Early Adopters Are Proving that Wallet Messaging Is a Better-Converting Channel
Even though wallet messaging is still an emerging channel, customers are experiencing an incredible lift in customer engagement and conversions by connecting through native web3 channels.?
A leading web3 product with hundreds of thousands of monthly active users worked with Holder to engage their existing user base to launch their new product line. They saw a 12x increase in conversions after their initial wallet messaging campaign went live. We see a 10-15x increase in engagement and conversions on average among early adopters.Wallet messaging is an emerging — and very effective — marketing channel. Every brand should be thinking about how it plays into their marketing and communication strategy.
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