Walker Celebrates Double Win with Fruit-tella and Chupa Chups!

We're thrilled to announce Walker has been chosen to lead the full-service social media management for Fruit-tella AND Chupa Chups!

The win is particularly meaningful for us at Walker, as it extends a 12-year relationship with parent company, Perfetti Van Melle. Having worked together on so many amazing projects over the years with Perfetti Van Melle brands Mentos, Mentos Gum and Smint, this appointment really cements our partnership—and it’s a huge testament to the trust and collaboration we’ve built along the way. It’s a proud moment for our team, and we’re excited to keep delivering standout ideas and results for these iconic brands.

Zennen Thomas, Head of Client Services at Walker, shared his excitement about the expanded relationship: “We’re thrilled to take our partnership with Fruit-tella, Chupa Chups, and Perfetti Van Melle to the next level. Over the past 12 years, we’ve built a solid foundation of trust and collaboration, and this appointment reflects the strength of those relationships. It’s an exciting opportunity to create bold, innovative campaigns that capture the playful spirit of these brands while delivering real results. Being entrusted with the full UK portfolio is a huge honour, and we can’t wait to continue this journey together.”

This new chapter with Fruit-tella and Chupa Chups strengthens Walker Agency’s reputation for combining creativity with consistency, helping brands stay fresh and relevant in a fast-paced market, all while enjoying the stability of a trusted, long-term partner.

Mark Roberts Marketing and Trade Marketing Director at Perfetti Van Melle adds “We're excited to expand our partnership with Walker to include full-service social media management for Chupa Chups and Fruit-tella. After achieving great success with the social content for Mentos and Smint, we’re now focused on elevating all Perfetti Van Melle brands. By leveraging our combined strengths, we’ll enhance our social media presence, driving greater engagement and impact across all social platforms.”

We’re excited to begin this next chapter with Fruit-tella and Chupa Chups. Our team is brimming with creative ideas, and we’re eager to bring them to life through innovative campaigns that truly capture the essence of these brands. We look forward to the exciting work ahead and to continuing our successful partnership.