WakeApp's News Digest for January 2023
The WakeApp team has prepared for you a digest of important news and newsbreaks for January?2023, so that you are always up to date with the latest changes and trends, and stay at the forefront of professional development.
Watch a selection of news and share it with your colleagues!
What's inside the digest:
Trust in social media among the top app and mobile marketing concerns in 2023
Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts acknowledge that there are many challenges ahead. Let’s dive in.
Android accounted for 70% of app ad creatives in second half of 2022
In light of the growing importance of user privacy and following the launch of Apple’s Ad Tracking Transparency framework in 2021, more app and mobile advertisers moved their budgets to focus on Android. That’s according to a report from mobile performance agency AdQuantum and intelligence platform SocialPeta.
Over half of marketers increase spending on social media
During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing in 2023 could be much better than previously expected.
78% of SMBs boost ROI with short-form video ads
Over the last few years, short-form video has become an important marketing tool for retailers and mCommerce businesses. And no app does it better than TikTok with 78% of small retailers saying they achieved positive ROI using TikTok ads. That’s according to research from Capterra which took a closer look at the social app for small business owners.
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Half of Android apps are uninstalled within 30 days after download
User churn is a major issue for app developers. Around half of Android apps were uninstalled within 30 days of download in 2022 and half of those were removed within just 24 hours finds a new report from AppsFlyer. Let’s take a closer look.
Global app downloads remain stagnant in Q4 2022
Mobile app adoption on the App Store and Google Play remained stagnant in the final quarter of 2022 according to the latest data from Sensor Tower. That’s on the back of an overall 9% rise in app installs to 151 billion in 2022. But some app categories performed better than others.
Brands held accountable for content next to their mobile video ads
There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider short-form video a top marketing trend for 2023. But new research shows that video ad placement may require some refinement as most consumers will hold brands accountable for the content their ads appear next to. Let’s dive in.
Android publishers prefer image ads and test more creatives
The number of app publishers utilising ads in the App Store and Google Play increased by 2x in 2022, up from 60,000 in 2019. A report from in-app advertising company Apptica also sheds light on the top creative formats and app categories across both stores.