Wake Up, Scale Up: The Everyday Dose Revolution

ATTN: Everyday Dose team (and coffee lovers and wellness warriors I guess?)

I was recently introduced to Everyday Dose : the coffee that’s smarter than your average joe. I'm talking nootropic mushrooms, collagen, and a caffeine kick that’ll have you conquering the world before your second cup.

Welcome to the other side man. Literally...

Brands like Everyday Dose have always piqued my curiosity, and I have an idea to turn this magical blend into a sales rocket. 

Buckle up and let’s get brewing!        

?? influencer alchemy: micro-influencers with mega impact

Influencers are like modern-day wizards— they basically turning everyday products into pure gold. But instead of chasing the big names, I would challenge Everyday Dose to tap into the micro-influencers reserve. These folks have smaller but fiercely loyal followings who trust their every word (and sip).

example: Partner with 50 micro-influencers like @YogaWithYogi or @FitFoodieFiona. Give them personalized discount codes (YOGIDOSER20, anyone?) and make them part of the Everyday Dose tribe. Monthly challenges? You bet! Have them and their followers share their ‘Everyday Dose’ zen moments on Instagram, with winners snagging a year’s supply of our magical brew.

(and get creative with the rules to enter in your giveaways)

result: Authentic endorsements, organic traffic, and a buzz that spreads like mushrooms after a rainstorm.

?? sip & play: gamify your daily dose

Who says coffee has to be all about caffeine jitters and rush hours? Let's gamify sh*t.

Because life’s more fun when there’s a challenge involved.

example: Launch the "Dose Challenge" on the site and in the app. Users earn points for daily doses, sharing their #EverydayDose on social media, and bringing friends into the fold. Points = discounts, exclusive swag, and entries to win big like a wellness retreat or premium fitness gear. Imagine earning a yoga mat just for sipping your favorite morning brew? WHY NOT?!?!?!

Result: Increased engagement, sky-high retention, and a community that’s more hooked than ever.

?? bundle up: partnering with the best

Collaboration is the new competition.

By teaming up with brands that Everyday Dose customers already love, we can create irresistible bundles that are a match made in wellness heaven.

example: Team up with brands like lululemon or Fitbit (now part of Google) for a limited-edition "Everyday Wellness Kit."

Picture this...

...the Everyday Dose coffee, a sleek Lululemon yoga mat, and a Fitbit to track your zen progress. Market these bundles through our partners' channels and ours.

result: Enhanced brand perception, more reach, and an average order value that’s off the charts.

?? emails that speak human

Forget the cookie-cutter emails.

I'm talking crafting messages that feel like a warm hug from your barista. Personalized, witty, and just what the customers need.

example: Leverage a 1st party data platform like Jebbit to uncover if customers are more into mushroom boosts or collagen perks.

Got a birthday coming up? How about a special discount and a cheeky “Another year older, another cup bolder”? Found out a customer loves yoga? Add a curated email to the drip with wellness tips and a playlist to match.

result: Mad open rates, clicks that lead to carts, and customers feeling like we just get them.

?? crowdsourced content: let your fans do the talking

Your customers are your best marketers. Let’s give them the spotlight with user-generated content that’s real, relatable, and ridiculously good.

example: Launch a UGC campaign where fans share their Everyday Dose moments with the hashtag #DoseOfTheDay. Feature these posts on our site and social media, and give shout-outs and rewards for the most creative entries. Who wouldn’t want to see their morning routine go viral?!??!

result: Amplified brand reach, more credibility, and a goldmine of authentic content for future campaigns.

?? subscription 2.0: customize your coffee journey

Subscriptions are awesome, but they need a twist. Let’s offer plans as unique as Everyday Dose customers.

example: Create customizable subscriptions where customers can pick their delivery frequency, flavors, and add-ons. Throw in perks like early access to new products, invites to members-only virtual wellness events, and personalized health tips from nutritionists. Want an extra scoop of collagen this month? Done.

result: Loyal customers, steady revenue, and a community that’s invested in every sip.

SO BASICALLY

With these offbeat, clever strategies, Everyday Dose won't be just another modern coffee brand—it’ll become a lifestyle.

From influencer alchemy to gamified sips, collaborative bundles, humanized emails, crowdsourced content, and next-gen subscriptions, you'll be set to brew up success and scale sales by at least 4x.

So here’s to a mindfully caffeinated future that’s as bold and unique as the blend itself.

(Shoutout to the Amino Acids!!!)

Sip on that!

XOXO,

Your active customer ??

______________________________________________

Howdy, I'm Sabreen! I'm the Head of Marketing at Vista Social , and the Founder and Host of The Lavender Fix podcast.

I am a creative social media marketer with a demand generation background, and I thrive on finding bold and unapologetic ways to connect with audiences through education that entertains. Storytelling is my forte, and I am obsessed with cultivating communities that convert.

Follow along for my weekly newsletters and unlock a treasure trove of quirky and ingenious marketing campaign ideas for brands you love—completely free and endlessly inspiring!

www.sabreenhaziq.info