Wake Up, India: Here's How We’re Being Fooled About Our Health

Wake up, India. Are we being fooled and deceived into wasting precious money on buying substandard food, supplements, quick commerce, fast food, skincare, proteins, snacks, and more?

Learn the Two Ds of Manipulative Deception – Deflection and Distraction.

Deflection and distraction are social and psychological strategies to redirect attention away from critical issues, particularly in contexts where those in power seek to maintain dominance or control.

Historically, these tactics have been employed by empires, including Rome, to maintain order and quell dissent among the populace. In contemporary society, similar maneuvers are utilized by wealthy individuals and corporations to garner public support or mitigate scrutiny while pursuing profit-driven agendas, often in health or welfare contexts.

Let’s understand how Ancient Rome employed deflection and distraction and draw parallels to how some billionaires and millionaires utilize these tactics in modern society today with a total disregard for health.

Ancient Rome is a fine example of keeping the middle class occupied. In Ancient Rome, the ruling class implemented strategies of deflection and distraction to maintain control over the middle class, who sought upward mobility and were often discontented with existing inequalities.

The phrase “bread and circuses,” coined by the Roman poet Juvenal, encapsulated a strategy where leaders provided basic sustenance (bread) and entertainment (circuses, such as gladiatorial games) to divert public attention from political issues and economic disparities. The Roman populace was kept engaged and distracted by lavish spectacles, allowing the government to impose laws and collect taxes with minimal resistance.

Large-scale events such as chariot races and gladiatorial contests, were staged in grand arenas like the Colosseum. These were not merely entertainment; they served to boost national pride and provide a sense of belonging, diverting attention from the political and economic manipulation of the elite.

Today, billionaires and millionaires employ similar techniques of deflection and distraction at the cost of human health.

Wealthy individuals often invest in health-related narratives to project a positive public image. Major corporations and billionaires might sponsor health initiatives, promote wellness programs, or advocate for healthy lifestyles publicly while simultaneously investing in businesses that profit from unhealthy products or practices.

Philanthropy vs. Profits

For example, a billionaire may financially support obesity prevention campaigns while simultaneously investing in the fast-food industry, perpetuating a cycle of unhealthy eating that contradicts the wellness message. This creates a facade of concern, allowing them to maintain their influence and operate with minimal scrutiny.

The engagement of high-profile celebrities and influencers to promote health-oriented agendas provides a distraction from the negative aspects of their business practices. This deflection can lead the public to focus on the perceived charity or positive impact rather than scrutinizing the underlying motives of profit generation.

Companies that profit from unhealthy products can run advertisements promoting healthier alternatives. However, these promotions often whitewash their core business practices while enhancing their public relations image.

In today’s digital age, the rapid exchange of information through social media can be both a tool for distraction and deflection. Billionaires often use strategic communication to divert negative public attention from unhealthy business practices or controversial statements.

When facing criticism, wealthy individuals may engage in behaviors designed to provoke emotional responses (like public feuds or high-profile social media interactions) to redirect public focus away from more serious criticisms of their business ethics or practices.

Wake Up India

Wake up India. This is your hard-earned money and health. Look around you and call out deflection and distraction all around you. Promoters pretend to care about your health but they feed you and get you addicted to crap food and a lazy lifestyle.

Wake up India. Look around. Promoters are preaching health and longevity, hosting influential health experts on their shows, podcasts, and forums, while they invest massively in alcohol businesses or continue to profit out of the cost of health to others.

Wake up India. Food and product label lies, health benefit claim lies, massive marketing budgets, fancy packaging, and expensive campaigns to get you distracted from the crap inside.

Wake up, India. Value never has to be marketed so much because it speaks for itself. Powerful voices and celebrities endorse stuff they would never eat or feed to their kids and families, and they will preach health.

Wake up, India. We can’t change them or these tactics. We can only get smarter and back our awareness with action instead of being emotional puppets and being influenced and then wondering why there is so much sickness, unhappiness, and anger across.

Make money, but not at the cost of human health. There are so many brands that make crap products because that’s their business model, and then there are brands that make crap stuff but are hypocrites, deflecting, distracting, and pretending they care about their consumers’ health. These are dangerous minds. Be aware. Wake up, India.

Any of you reaching out and asking how you can help bring about a change, here’s a message for you. It starts by sharing this wide and far and teaching this to people around you.

We can spend a lifetime fighting for justice or be the change and start to use awareness, common sense, and action to change the system. To spark a revolution because we and the generations below us deserve it. We try to act happy, but most people are just coping with life, living in filthy air, dishonest food, and the basics needed for human health. Yet we are misled like emotional puppets. Maybe we see it but choose not to see it because it’s easier that way and then the world tells you we don’t know why you are sick. The only way is awareness and the right action. It starts with all of us coming together.

Don’t be demotivated when people don’t support this. Many don’t care about their health and that’s okay, that is their choice but there are so many more who care about their health and lives. We have to come together and be the voice and action that drowns the voices of these fake brands and powerful voices that preach lies. I am not here to tear down brands I am here to inspire them to make a change as our country and world get sicker and more tired.

Make the change. We are happy to teach you how to create better products, but first, the intentions of these brands need to be right.

- Luke Coutinho