Waitrose hints at Japanese own-label and are consumers getting sick of Influencer Marketing? ??Quickscan-The No-Fluff FMCG Newsletter #10
Happy Thursday FMCG enthusiasts! ??
This week has been full of exciting news with the standout being Meatless Farm channelling their inner Rocky and making a comeback when all hope was lost ??
Truly an inspiring FMCG story.
Now enough dilly-dallying let's get to what you all want to see. Over the last week of FMCG, there have been countless highlights including Food prices easing despite inflation and UFIT launching a new range into Morrisons.
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?Food prices ease despite inflation remaining the same ??
Although many predicted that inflation would begin to fall due to decreasing food costs, it has instead remained the same at 8.7%, being kept high by the rising cost of cars, flights and fuel. However, it's not all bad news as food prices are still the lowest they've been since 2022 according to a recent study.
Are consumers sick of influencer marketing? ??
As a whole, influencer marketing has drastically changed with an emphasis being on turning followers away from brands they dislike rather than towards ones they do. This poses an issue for many companies that rely on influencers to contact their audiences and as a result, many businesses are beginning to reassess the best way to promote on social media.
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VFC acquires Meatless Farm ??
The fried Chick*n brand has been consistently growing over the last few years and now is attempting to expand its range through the acquisition of Meatless Farm. Following the recent news of their bankruptcy, VFC took the opportunity to swoop in and buy out the alternative giant to bolster their vegan selection.
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Waitrose hints at Japanese own label range ??
Gearing up to release an all-new menu, Waitrose has begun to apply for a number of trademarks including the name "Japan Menyu" and a matching logo to go along with it. This new menu could potentially include products like sake, prepared meats and sushi as they expand their own brand range after the split with chef Heston Blumenthal.
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Monty Bojangles introduces 4 new Chocolate tablets ??
The chocolate gifting company has expanded its range with four new tablets each featuring a unique character. In an attempt to raise awareness of this new release, consumers are encouraged to make secret messages with these 4 characters and share them on social media with the caption "#montymessages"
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UFIT?launches new range into Morrisons ???
With a range of new protein puddings and shakes, UFIT is attempting to solidify its place as the go-to nutrition brand. Giving customers an affordable and tasty high-protein alternative, this new range is an extension of UFIT's already expansive supplements range aimed at gym goers and healthy eaters.
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We are always open to your guy's feedback. After all, this is YOUR newsletter. I want to give you the best experience possible. Don't like something? Let me know! Love something? Again, let me know!
Looking forward to hearing from you.
Have a great rest of your day ??
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