They are Waiting for You
Mindy Gibbins-Klein FRSA
Founder of The Book Midwife * Book Coach to 1000 Visionary Entrepreneurs * Top 10 Thought Leader (Thinkers 360) * 2x TEDx Speaker * Author of 15 Books * Eternal Optimist * Travel Addict * Hamilton Fan!
Your ideal client may be just about ready to get in touch with you. Or they may be tucking your details away for a later date when they think they might be ready. Or they may have decided that what you offer is not the right match for their needs.
All of the above statements make one assumption: that the client you would love to work with knows about you, and knows what you do, how you do it and why you do it.?
Your ideal client may not even know you exist. They may not be thinking about what you do, what you offer or how it could pertain to them and their business. After all, there are so many possible solutions out there and so much noise, people can become overwhelmed with the?
Here’s where you step in. All you need to do is put a bit more thought into how you are putting your message and offers across. Your clients will love you for making it easy for them to see you, understand what you offer and select you out of the big pool of potential suppliers. There are definitely people waiting for you and excited for you to show up, right now.
If you are a thoughtful leader, please consider doing these simple things to help your prospective clients to know about you, find you, remember you and choose you:
·??????Be super clear in your messaging
·??????Be consistent when you share your offers
·??????Be specific about what kinds of clients you love to work with
·??????Give people time to think about your offer without rushing them
·??????Give them the benefit of the doubt without assuming they are ignoring you
·??????Give yourself a pat on the back for choosing to be even more thoughtful today
You have so much to offer your clients and the world. You are much too special to be the world’s best kept secret!
By the way, here’s how to know if you are my ideal client…
·??????You’re ambitious
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·??????You like to challenge yourself
·??????You care deeply about other people
·??????You want to give back and leave a legacy
·??????You’re confident yet humble and not arrogant
·??????You have a growth mindset and are keen to learn
·??????You want to do something important with your life
·??????You have expertise in an area that you’re also passionate about
·??????You have lots of creative ideas but don’t always know how to share them
·??????You want to write and speak about your topic in a way that inspires people
·??????You don’t make excuses; you take responsibility for your decisions and actions
·??????You know deep down that it’s time for you to discover your truth and speak your truth
I’m always very happy to have a chat with people who match that profile! If that’s you, I look forward to our conversation!
Senior Marketing Professional at Clientsco
2 年Insightful content Mindy Gibbins-Klein ?? thank you!
Owner & Nutrition Therapist at Cambium Nutrition LLC
2 年Great message!
Retired from a lifetime in financial services. Now working in all areas of local development as chairman of the multi faceted Waltham Abbey Town Partnership.
2 年What a great list of prospective client requirements. You'd make a perfect mentor for any worthy entrepeneur.