Waiting happily in the rain to be served!
Hugh Tafel
Business Coach | I help aspiring & established business coaches close all the high-ticket clients they can handle in less than 90 days via our proven turnkey system | Free 12 min Video Explains How ??
North Bay, Ontario –?“Keep your eyes open – it should be just ahead.”
We were driving up from?Toronto?to visit my folks who live on a lake near?North Bay. It was raining, cold and the spray from the trucks and cars made it difficult to see far ahead. I was looking for an iconic burger stand situated about halfway to our destination.?
Which is pretty amazing when you think about it.?
Ever since I can remember, if it was anywhere close to lunch time, (meaning within 2 hours either way…) whether we were headed north or south, we always looked forward to stopping at this little burger place at the side of the highway.?
Charbroiled burgers. Crisp fries. Large milkshakes.?
I think originally, that was the entire menu. Nothing else. No exceptions.?
And there was always a lineup.
Yet the service was quick. They had?developed a system?for getting orders and payment well in advance of you even getting inside their little building. Young staff would come out and take your order,?then your money, while you stood in line.??
By the time I was a young man, the reputation of this place, for all of the city folk coming and going to their cottages, was legendary. So much so, that the owner built a huge parking lot, added picnic tables, and brought in two retired passenger rail cars – one set up as rest rooms, the other for indoor dining.?
It still wasn’t enough. Especially for the traffic coming south – on the other side of 4 lanes of traffic.?
Finally, the owner petitioned the powers that be and received approval to install a pedestrian walking bridge over the divided highway, with a large parking lot on the other side.?
I hadn’t been there in years. The day we drove up, we arrived around 1:30 pm. The line up was at least 50 meters long – outside of the little building, where they have a team grilling and preparing orders. There was a light rain, and the weather was maybe 12C.??
I think it still only took 10-15 minutes maximum from the time I entered the line to the time I was in and out with my hot order.?
Two?new additions?I noticed.??
They now take debit, along with good old cash. And a Starbucks has built a store next door, to take advantage of the large numbers this place gets.??
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What’s my point?
In short – what one thing have you done to create such a huge and loyal following that your customers and clients will line up patiently, in cold, miserable weather, to buy your products or services??
Until next week,
Stay healthy and focus on profit!?
- Hugh?
The “Profit Accelerator” Expert
P.S. Are you an independent CPA or Financial Professional, who works with small business owners? If you are, then you would like my latest presentation: “How I added $298,200 to a client's bottom line?simply by examining their financial statements”.
You can get the replay here.?cpamagic.localbizmastery.com
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