Waffles take a backseat? Bruxie, once a Yelp darling, makes fried chicken the star of revamped menu

Southern California fast-casual chain Bruxie was credited for launching a waffle frenzy, spurring copycats across the region. The waffle concept in 2011 was Yelp’s No. 2 most popular restaurant in the country, leading the company to expand into Brea, Rancho Santa Margarita, Chino Hills, Huntington Beach, Irvine, Costa Mesa, Santa Monica and Las Vegas.

But in a major shift in strategy, the Anaheim-based chain is recasting another American staple as its next menu star: fried chicken.

“It’s always been the No. 1-selling sandwich by a long shot,” co-founder Kelly Mullarney said of Bruxie’s fried chicken and waffle sandwich.

Read full story: https://www.ocregister.com/articles/chicken-730143-fried-bruxie.html