Wacky 30 to "SELL THIS PEN"

Sell this Pen ! 

If you can sell this pen, you can sell anything in the world. Sell this PEN - This is the first question that is asked in the sales interview. There goes the pen from the interviews desk or chest pocket thrown towards you. So when asked by one, how was your interview ? For all the obvious reasons, answer will be like just sold a pen to the owner of the company & he hired me. Sold a pen and he hired me at 40% hike. Sold a pen and I got better incentives slabs. Sold a pen to challenge the MBA from Ahmedabad. Sold a pen to get a better designation. Sold a pen to get rid of current boss. Sold a pen to buy a car…….& your list can go on & on. All because you just SOLD A PEN.

After doing your higher studies, the first thing that you do is sell that pen. What the Pen ? So here's the definition of PEN -  an instrument for writing or drawing with ink, typically consisting of a metal nib or ball, or a nylon tip, fitted into a metal or plastic holder. This definition might not change your life, but the way you sell it will. The key to your success revolves all around - “Sell this Pen” thing.

Let's explore some Wacky ways to sell this PEN.

1. I don't want to sell this to you, now even if you pay me Rs. 1000 for this Rs.100 pen, I won't give you back. This is priceless, one of its kind. I was searching for this pen from last couple of years and finally I got it from you. I don't know whether i am getting this job or not, I won't give you back this pen. ( Building up Curiosity )
2. This pen has - 4 windows, 2 doors, 2 wings, 1 pilot ….. Explaining all the features of the pen for which no one is interested in. ( No one cares about the features of the product, all they buy is the benefits )
3. Take out a pen from your pocket ( not the one which the interviewer gave you ), now introduce him with an exchange offer. Ask your prospect to give his old pen + Rs. 300 for this new brand pen ….your pen in exchange of his old pen + up & above some money. ( This is exchange offer )
4. This is not the right pen for you, you are the CEO of this company, this pen doesn't suit you. You sign your deals, contract which are milestones for your company, you need to make this milestone with a memorable pen and not with this ordinary pen. Further sharing the details of world class pen. ( Emotional Up-selling )
5. It seems that you really like writing diaries, ohh here I have a wonderful thing for you ( taking out a good diary out of your bag), this is one of its kind, it has organic pages made out of waste, it is biodegradable, this diary can be preserved for ages, your grandson will be happy to read your stories in this diary. This will simply cost you couple grands but nothing comparable to penning your special memories, part of this cost will also go to an NGO in turn will help out poor. And as an offer I would give you the world's finest handmade pen with this diary at zero value for treasuring your special moments in this diary. ( Emotional cross-selling & achieving your objective )
6.  Pen is a powerful tool, you can do wonders with it. Do you write? If no, then definitely start writing from today. One suggestion - go to a peaceful natural scenic place and write, this will help you develop ideas, will freshen you up. One Problem - you won't get the electricity to charge your laptop batteries. So this pen will do wonders for you. Start scribbling and write a book for real. I won't charge you for the suggestion but YES for the pen. ( Motivational / Inspiration Selling )
7. Do you remember your childhood days ? When you use to write with fountain pen, the ink use to spill, you use to change the nib of the pen, your clothes and hands use to get dirty. Do you remember your first pen post the extensive usage of pencil ? Here is your childhood pen - a fountain pen. Go ahead … have this pen in your collection. ( Nostalgic selling - Paperboat brand way )
8. Ok write your name on this paper. Do you have a pen ? No… Ok here you go … buy this pen. - Inspired from Wolf of Wall Street Movie. ( Demand Supply Selling )  
9. Oh so you want a pen. Here you have a pen ranging from Rs.10 to Rs. 5000. I feel you should go with a Rs. 5000 pen, that suits your personality. ( Customer is the king, give them options, variants in product line. Let them choose. )
10. Hey your empty pockets doesn't look good, this pen will compliment your Armani suit. Just for 2000 bucks,  nothing comparable to enhance your personality. ( Lifestyle / Status Selling )
11. When was the last time we met ? Do you remember Mr Jill of XYZ company ? He had acquired the ABC company for $350 million. No clue ? Ok. No worries. Actually 70% of people tend to forget things on hearing, why not noting it down ? It will definitely help. I have a wonderful tool which will help you remember things. Tang ta dang ….( sound effect ) …. Try this pen. ( Factual Selling )
12. I heard that you are good at sketching, don't you pursue it now? Trust me you should be back at sketching. Open your mind, spare some time and get on it. By the way ,this is what I do with this pen. You can see my sketches. Isn't it mind blowing. Go for it, try this pen. ( Need Arousal Selling )
13. How about co-branding this pen with mix of our logos. It will be a great preposition to work upon. We will customize it for your brand. ( Co-Brand Selling )
14. How about pay 20% now and 80% afterwards with the best EMI in place. Well 20:80 Scheme. After Real Estate, it now best in Pen Estate. Its one of the best & expensive pen in the world. After all you need is The Best. ( Finance-it Selling )
15. Ohh Well Mr Ratan Tata has signed multiple profit making deals with this brand of pen. Ms Deepika has signed her next with this. I believe its your turn now. ( Influential / Testimonial Selling )
16. What a Chamatkari ( Magical ) Pen. This will bring lot of money in your house, you will reach great heights. Ab bas Rs. 1999 mein … na … na …. Apko milega ab sirf Rs. 999 agar aap isee buy karte hai 30 mins mein. ( 12 PM - Midnight Ad wala Selling )
17. If you don't buy this pen from me, your company will suffer losses for 7 years. Buy Now - PAAPI PEN ( Whats app - fearful unlucky message Selling )
18. You can use this pen as a Dart too. First Write - then Throw. By the ways, you get a dart board free with this pen. ( Multi usage Selling )
19. Ab sirf Rs. 999.99 mein. Rs. 0.1 Discount ( Psychological Selling )
20. Buy 1 Pen and Get a 1 Soap Free ( Promotional Offer Selling )
21. Ok, to close this deal, I give you a small trail version of this pen. A 20 gm pen as oppose to 100 gm full pack. Try and Buy. Pehele Istamal Kar fir Viswas Kare ( Sampling Selling )
22. This is the last pen in this world ( Artificial Shortage Selling )
23. I understand, its a bit expensive for you. So you can buy a copy version of this. ( Killing Ego / Counterfeit Selling )
24. Once the ink is over, don't throw this pen. Just plant it in the soil, you will soon see a sapling from it. Save Environment ( Organic Selling )
25. This pen is voted in the top 5 best pen of the world by Times of Bhandup. Won Various awards and liked by renowned person. ( PR impactful - Selling )
26. How about writing a secret love letter to your Shona - old school technique ( Desire Selling )
27. Here is the complete documentation for the features & quality of this pen ( White Paper Selling )
28. This pen is trending on twitter, take a piece of it ( Online / Word of Mouth Selling )
29. You not aware of our TVC, Mr. Bhai is selling this pen - Is pen mein jaan hai ( Brand Endorsement Selling )
30. Mona tumhe PEN hona ( Just for the sake of it Selling ) This completes 30 different & wacky ways to sell this pen.

The only thing between you & your goals is selling this PEN.

So how many of you SOLD THE PEN till date. Post below your experience in comments section.

Ravinder