WAAYU: The 0% Commission App That’s Changing How India Orders Food

Picture this: a bustling restaurant kitchen where chefs craft your favorite dishes with care. Now imagine the restaurant owner grappling with a stark reality—losing up to 30% of their revenue to food delivery platforms. For years, this was the story of countless restaurants across India. But then came WAAYU, a Pune-based startup that asked a game-changing question:

Why should restaurants give away a chunk of their hard-earned income just to deliver food?

Founded in late 2022 by Anirudha Kotgire and Mandar Lande, WAAYU didn’t just disrupt the status quo; it redefined the game entirely with its 0% commission model.

A Bold Vision for Restaurants

WAAYU’s mission was simple: empower restaurants to thrive. Where other platforms charged sky-high commissions, WAAYU flipped the script. With a flat fee structure, restaurants could save up to 96% on operational costs, turning food delivery into a tool for growth rather than a financial drain.

Today, WAAYU has onboarded over 3,000 restaurants in cities like Mumbai, Pune, Bengaluru, and Hyderabad. And it’s not just restaurants that are benefiting—customers, too, are enjoying quality, variety, and affordability like never before.

The Star Power of Suniel Shetty

The WAAYU story gained even more momentum when Bollywood legend Suniel Shetty joined as an investor. Known for his advocacy for small businesses and local entrepreneurs, Shetty’s involvement has amplified WAAYU’s mission to support the restaurant community.

“When I heard about WAAYU’s 0% commission model, I knew this was the kind of innovation our restaurant industry needed,” said Shetty. His backing has brought widespread attention to WAAYU’s mission, helping it stand out in a market dominated by giants like Zomato and Swiggy.

Key Milestones on the WAAYU Journey

• Massive Growth: ?75 Lakh revenue in 2024, targeting ?2 Crore in FY25.
• Wide Reach: Over 10 Lakh users have embraced WAAYU, thanks to its collaboration with the Open Network for Digital Commerce (ONDC).
• Affordable Model: Restaurants pay just ?1,200/month or ?2,000/month for chains, a stark contrast to traditional platforms.

Powering Innovation with ONDC and Strategic Partnerships

WAAYU’s integration with ONDC has been a cornerstone of its success, leveraging the open e-commerce network to connect restaurants with customers directly. Partnerships with Paytm and Tata Neu have further streamlined the process, offering secure payments and a tech-forward customer experience.

A Future Where Everyone Wins

As WAAYU eyes expansion to more cities and a ?2 Crore revenue milestone by FY25, it’s clear that this isn’t just a story about food delivery—it’s about creating an ecosystem where restaurants and customers thrive together.

For the food lover, WAAYU is about choice, quality, and affordability. For the restaurant owner, it’s a lifeline to profitability and growth. And for India’s food delivery market, it’s a wake-up call that change is here.

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