5 Proven Ways to Keep Your Customers Coming Back To Your E-Commerce Site

Attracting new customers to an ecommerce site is vital, but retaining the existing customers can save you thousands of dollars. Bringing in new buyers is needed for businesses to sustain, but even powerful companies can fail if they have a high churn ratio.

A churn rate is your rate of total customers against how many customers are abandoning your services for a brand new one. The companies that solve this mystery have the upper hand on gaining market share out of their competition.

Consumer retention is significantly important than ever while ecommerce space becomes much more competitive.

Here is what you want to understand to keep your customers choosing you over other competing brands:

Social Media Campaigns

Contests and campaigns would be the approach to increase engagement on social media.

While brands may decide to establish social media marketing campaigns for a variety of good reasons (i.e., build a lively online community, observe an organization milestone and launching a new collection, etc.), they truly are ultimately looking to increase brand awareness, client participation and building a community.

There are four things you need to keep in mind while planning to run social media campaigns:

-         Establish your campaign objectives.

-         Pick the most efficient platforms.

-         Make sure articles or updates echo your brand name's voice and worth.

-         Measure and review your campaign's accomplishment.

Blogging

Blogger outreach, thought of as Blogger relations is one among many single most important instruments to make use of as a portion of one's marketing campaign.

If applied correctly, it can be one among the absolute most powerful. And of course, mention that the campaigns tend to explode with creativity because bloggers align with brands and provide sincere word of mouth recommendations.

Writers enable brand names to interact with their audience in a sense they've not done previously. It also drives traffic, trust & SEO juice to your brand which is vital for the industry and the people who are betting high on social media.

YouTube

Even though Social Media geeks have mastered the craft of Facebook and Twitter audience advancement in the previous five years; YouTube marketing is still in its infancy.

YouTube is your next most significant social media, with over 1 billion monthly active end users.

If you've not begun treating it like a social network to develop your audience, you are missing out on something big.

For a business, you ought to entice your audience with greater than only a sales pitch. Trust is everything. If they don't trust you, then they will certainly not purchase from you.

There is not any simpler, much more direct, and also quickly absorbed solution to display information than by way of video content.

Make Your First Impression Last

Clients are much more likely to keep coming back; if you give them an amazing experience right out of the start, thus think of the things that you can perform to make them feel appreciated.

Things you can do to make that first impression last:

-         Thank them for making a purchase.

-         Inquire them a little to create their account to get more ease buying the next time.

-         Invite them to sign up to a mailing list

-         Indicate other services and products that might interest them

-         Encourage them to connect to you on your social media pages

-         Utilize social sharing buttons

-         Provide world-class customer support

People will make up their minds about you the first time they meet you along with your brand. Do not blow it off.

Reward with Loyalty Programs

A loyalty program is a reward program offered by a company to customers who usually generate purchases in the form of client coupons, rewards, or free merchandise.

The first sale to a person matters, but if you want to earn your e-commerce business a victory, you need to focus around the 2nd, 3rd, 4th.... You get the idea.

Did you know? It is 67 times more expensive to acquire a new client than to maintain one.

Return clients are the lifeblood of any business, also as a result of social media; they got the power to become the online ambassador for your organization.

A faithful buyer is perhaps not just paying to get the services and products but is also telling others about your brand.

These five points will make your brand so irresistible your customers will barely keep from giving you their hearts. ;)

About Rupesh Jain: Rupesh Jain is the Founder and CEO of Candere by Kalyan Jewellers.

At Candere, we believe jewelry is a form of self expression that reflects your personality. Our mission is to take you away from those cookie-cutter-approach showrooms and honor your style and individuality by providing you jewelry that fits your budget and style. 

Head over to www.candere.com and shop jewelry that is just designed for you! 

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