About VV Sint-Truidens success in Japan, key success factors for jersey campaigns and new speakers for the Sustainability Meetup
Hi,
The Belgian club VV Sint-Truiden has a strong followership in Japan. We took a look at their approach with Youssouf Ke?ta and Ryuki N. .
The second big article focuses on successful jersey campaigns - the reason why they are successful and examples from VfL Bochum 1848 GmbH & Co. KGaA , Venezia FC and Pacific Football Club .
And we are happy to welcome four more speakers to the lineup of the FBIN Sustainability Meetup on 12 April in Wiltz, Luxembourg. I would love to meet you there for a chat - tickets are available!
Best regards,?Thomas
STVV’s Growth in Japan: Success Factors, Challenges, and Understanding the Japanese’s Uniqueness
A report by our Knowledge Partner Ganassa from December 2022 showed that Sint-Truidense V.V. (STVV) has gained a significant following on Japanese Twitter, even surpassing other well-established clubs like BVB or AS Roma. FBIN delved into an extensive discussion with Youssouf Keita, the Communication Manager, and Ryuki Nishihara, the Personal Assistant to the CEO and Japanese Content Manager at STVV, to explore the stories behind this growth.
领英推荐
Football Jersey Campaigns: Key Success Factors and Case Studies
Football jerseys are more than just a piece of clothing – they are a symbol of the memories, ideas, and culture of a team. In recent years, football jersey campaigns have become an essential part of the sport’s marketing strategy. A successful football jersey campaign can drive revenue and create a strong connection between a team and its fans. In this article, we will explore the 5 key factors for a successful football jersey campaign, as well as 3 concrete cases.
Four new Speakers for the FBIN Sustainability Meetup
The next episode of the Football Business Podcast by FBIN will soon be available on on podcast platforms and on www.footballbusinessinside.com.