A vulnerable chat about Elle Macpherson’s cancer story
Ever feel like you’re spinning a dozen plates – creating, delivering, managing – only to realise that somewhere along the way, you’ve let one of the most important ones crash to the ground? Yep, been there.
The plate in question?
Nurturing connections.
When was the last time you reached out to people or brands you admire, even when there’s no immediate agenda?
When you nurture connections, you’re not just expanding your network. You’re building a support system and a source of opportunities you can’t even see yet.
Don't wait for the ‘perfect moment’ to reach out. Start building those relationships now. Make a list of 5-10 people you’d love to connect or re-connect with and send every single one a genuine compliment about something they’ve done recently.
Of course, never come at your contacts with a clear agenda. Reach out with genuine curiosity and generosity, and the intention of creating value together.
I’d love to hear how you go.
- Phoebe Netto , Founder, Pure Public Relations
#1 — WHAT’S NOTEWORTHY
A vulnerable chat about Elle Macpherson’s controversial cancer story
Elle Macpherson's comments regarding her 'holistic' cancer treatment have drawn plenty of attention over the past week – and for all the wrong reasons. To unpack what went wrong and why this story caused so much upset, Pure founder Phoebe Netto sat down with our Head of People and Growth, Penelope Holloway , who is not only a communications expert but someone who received a breast cancer diagnosis herself earlier this year.
#2 — PRO PR TIPS
Why Trump’s theatrics won’t necessarily cost him votes
In this article for Mumbrella, Pure founder Phoebe Netto weighed in on last week's US Presidential Debate between former President Donald Trump and Vice President Kamala Harris. While the debate naturally attracted countless headlines, Phoebe writes that both candidates largely failed to follow the number one rule when it comes to communication: making sure your words have substance.
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#3 — CLIENT SPOTLIGHT
Australia plans social media minimum age, citing mental health concerns
AAPi Director Carly Dober was featured in several news articles this past week – including this one from The Washington Post – to provide expert opinion on Australia’s social media ban for children under a certain age. While a social media ban will keep some kids off potentially harmful platforms, she says it ultimately does nothing to make it safer or more enjoyable for people to use.
#4 — WHAT WE’RE READING
Hey Gen Z employees! Take this old Boomer’s advice
We’ve all read the articles comparing Gen Z employees to their older counterparts, but this article from Bernard Salt takes a gentler approach. Speaking from experience, he gives advice on how the younger generation can find a career that fulfils them and explains why skills like honesty, fairness, and transparency are just as important as any skill you learn at university.
#6 — WHAT WE’RE LOVING
Pure’s shiny new Instagram
Yes, this is a shameless plug, but Pure has recently taken the plunge and created an Instagram. We’ll be posting a mixture of client results, informative PR videos, and behind-the-scenes content from our team, so make sure you follow us to stay up to date with our posts!