VuePoints - Winter 2025
Hi, I’m John Cobb , CEO and co-founder of VuePlanner —welcome to the VuePoints Newsletter! This week, we’re diving into the evolving customer journey and how AI is helping marketers refine their strategies. Toyota is making waves with a multifaceted campaign spanning podcasts, motorsports, and inclusivity initiatives. YouTube is shaking up mid-roll ads to make them less disruptive, while podcasting is on track to hit $5 billion in revenue with key industry shifts. We’re also breaking down the real difference between AI and machine learning in marketing. Plus, don’t miss our LinkedIn spotlights, including a powerful fundraiser led by Publicis Media and YouTube’s milestone in podcast viewership. Finally, check out our podcast of the week featuring Neil Patel on building a $100M marketing agency. Let’s get into it!
Customer journey mapping is a strategic tool that helps organizations visualize and understand the various stages and touchpoints a customer experiences when interacting with a brand. By identifying these interactions, businesses can align their objectives with customer needs, enhancing engagement and satisfaction. Integrating AI into this process allows for the creation of dynamic influence maps, enabling marketers to pinpoint behaviors that significantly impact decision-making and optimize their strategies accordingly.?Learn more.
Toyota Motor Corporation has launched a multifaceted campaign to engage diverse audiences. Collaborating with Hispanic media company Sonoro Global Media Corp. and its marketing partner Conill Advertising , Toyota introduced "Chasing Sue?os," a seven-episode video podcast series featuring in-depth conversations with prominent Latin music artists, hosted by AJ Ramos. Additionally, Toyota unveiled a motorsports campaign with 盛世长城 , debuting during the Daytona 500, aiming to broaden the reach of Toyota Gazoo Racing North America, and partnered with the National Ability Center to initiate "Toyota Mountain of Dreams," a multiyear program designed to make skiing and snowboarding accessible to individuals with disabilities. Learn more.?
YouTube plans to enhance viewer experience by adjusting mid-roll ad placements starting May 12, 2025, positioning ads at natural break points like pauses and transitions to reduce interruptions during videos. This change aims to make ads less disruptive and potentially increase creators' ad revenue, as internal tests showed channels using both automatic and manual mid-roll ads experienced over a 5% revenue boost compared to manual-only placements. Creators can opt out and continue manual ad management, but may see decreased revenue if they choose to do so. Learn more.
To elevate U.S. podcasting revenue from $2 billion to $5 billion, the industry must sustain a 20% annual growth rate over the next five years. Achieving this requires attracting more brand advertisers, who focus on long-term brand building, beyond the current reliance on direct-to-consumer advertisers. Overcoming challenges in measurement and attribution is essential, with advancements like Edison Podcast Metrics and Bumper's Dashboard offering more comprehensive audience insights to appeal to these brand marketers. Learn more.
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AI encompasses a broad range of computer systems designed to perform tasks that typically require human intelligence, such as understanding language and recognizing patterns. Machine Learning, a subset of AI, involves algorithms that enable systems to learn from data and improve their performance over time without explicit programming. In marketing, AI can automate and optimize various tasks, while ML specifically focuses on analyzing data to predict consumer behavior and personalize marketing strategies. Learn more.?
My first Post of the Week spotlight falls on Chris Boothe , CEO at Publicis Media . His recent post discusses the Klinic Kids fundraiser earlier this week. There was a celebration and inspiring stories of young lives transformed through basketball and mentorship. Check out his full post here.
My second Post of the Week spotlight goes to YouTube Advertisers and their recent post celebrating that there are more than 1 billion monthly active viewers of podcast content on YouTube. YouTube has come to play an essential role in podcasting for creators and audiences. Check out their full post here.
This week I want to share an episode of the Success Story Podcast hosted by Scott D. Clary . The episode below features Neil Patel , one of digital marketing's most influential figures, having built multiple companies that collectively generate over $150 million in annual revenue. As the co-founder of analytics platforms Crazy Egg , Kissmetrics , and Ubersuggest , he has revolutionized how businesses optimize their online presence. His client portfolio includes Fortune 500 companies like 亚马逊 and 谷歌 , while his blog reaches over 10 million monthly readers. Give it a listen here.