VuePoints - Summer 2023 - E5

Hello there! I am John Cobb , the CEO and Co-Founder of VuePlanner . Today, I'd like to offer you a weekly summary of noteworthy content focusing on AdTech, AI, and the advertising ecosystem. This newsletter aims to provide you with condensed insights from diverse industry sources, making it effortless for you to stay informed amidst our ever-changing landscape. My ultimate goal is to create a valuable resource that simplifies the task of staying up-to-date in our dynamic world.

4 Factors for Successful Social for The Rest of the Year

This Social Media Today, LLC article by Andrew Hutchinson, highlights four key elements that social media marketers should prioritize in the second half of 2023. These elements include fostering a sense of community and belonging among followers, leveraging the power of augmented reality (#AR) to enhance user experiences, capitalizing on the rise of social commerce by integrating shopping features, and utilizing artificial intelligence (#AI) to personalize content and improve customer interactions. By focusing on these elements, social media marketers can stay ahead of the curve and maximize their impact in the rapidly evolving digital landscape. Learn more.

82% Of Marketers To Explore Previously Unused Tactics

According to NP Digital , 82% of #marketers are planning to explore advertising platforms they have not used before in an effort to adapt to the changing digital landscape. This shift comes in response to challenges posed by the pandemic and the increasing importance of online channels. By embracing new advertising platforms, marketers aim to reach broader audiences and stay competitive in the evolving digital marketing landscape. Learn more.

Investing More in Hispanic Audiences

This AdExchanger article from Alyssa Boyle emphasizes the need for the advertising industry to invest more in Hispanic audiences, given their growing influence and purchasing power. Despite being a significant #demographic in the United States, Hispanic consumers remain underrepresented in advertising campaigns. By directing more resources towards understanding and targeting this audience, advertisers can tap into a valuable market segment and foster stronger connections with diverse consumers. Learn more.

The Power of Hispanic Influencers

This Abasto | Food & Beverage Business News article discusses the significant impact of Hispanic influencers in marketing campaigns. Edwardo Perez highlights how Hispanic influencers can effectively connect with their communities, leading to higher engagement rates and increased brand visibility among Hispanic audiences. By leveraging the power of these influencers, brands can successfully tap into the Hispanic market and build authentic and meaningful relationships with their consumers. Learn more.?

Ad Tech First Deploys AI Solution

The article from MediaPost discusses how an ad tech firm has implemented an AI solution that connects advertisements to actual sales outcomes. By utilizing AI and machine learning algorithms, the technology can track and analyze the impact of advertising campaigns on consumer purchasing behavior. Writer Laurie Sullivan discusses how this innovative approach enables advertisers to gain deeper insights into the effectiveness of their ads, allowing them to make data-driven decisions and optimize their marketing strategies for better #ROI. The AI solution also offers transparency and accountability in advertising, bridging the gap between ad impressions and tangible business results, which can be highly valuable for brands and marketers looking to maximize the impact of their advertising efforts. Learn more.?

Threads Engagement has Dropped

According to this CNBC article by Hayden Field , #Meta (formerly Facebook ) has experienced a decline in user engagement on its platform. The report indicates a drop in user activity and interactions within the Meta #Threads community, which includes groups and discussions related to various topics. The decrease in engagement may have implications for Meta's overall user experience and calls attention to potential challenges in maintaining user interest on the platform. Learn more.

Threads Difficult to Delete

Manish Singh ’s article for TechCrunch reports that Meta (formerly Facebook) will be discontinuing #Threads, an app developed for sharing content with a user's closest friends on Instagram. Threads allowed users to create a separate profile from their main Instagram account. However, due to low adoption rates and challenges in differentiating it from existing features, Meta has decided to shut down the app. As part of this change, the standalone Threads profiles will be deleted, and users' interactions and content will be integrated into the main Instagram app instead. Learn more.?

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Scott Schiller: A Media Maverik

This ADOTAT article by Pesach Lattin ?? discusses highlights Scott Schiller 's expertise as a media maverick and his invaluable insights into the media industry's evolution. As an executive and professor, he discusses the impact of technology on entertainment and media, emphasizing the need for business model innovation to keep pace with changing consumer behaviors. Schiller also explores the rise of Connected TV (#CTV) and the potential of #Shoppable TV, offering advice for brands to embrace these opportunities for targeting audiences and driving measurable business outcomes. His forward-thinking approach underscores the importance of quantifiable results and interactive experiences in the ever-evolving media landscape. Learn more.?

The Next Phase of Data Clean Rooms

This AdExchanger article discusses the evolution of data #cleanrooms in the context of Connected TV (#CTV) advertising. Data clean rooms have entered their next phase of development, offering improved privacy controls and enhanced data collaboration between advertisers and media platforms. This advancement allows for more secure and efficient data sharing, enabling advertisers to gain valuable insights without compromising user privacy in the CTV advertising ecosystem. Learn more.?

Podcasting and Ad Tech’s Seamless Future

This AdMonsters article from Yakira Young features insights from the CEO of the American Marketing Association (AMA) on the future of podcasting and ad tech. The CEO predicts a seamless future for podcasting and ad tech integration, allowing advertisers to efficiently reach target audiences through this medium. This alignment is expected to create new opportunities for marketers, resulting in more engaging and personalized #podcast ad experiences for listeners. Additionally, the seamless integration of ad tech in podcasting is likely to drive revenue growth in the industry while providing enhanced value to both advertisers and consumers. Learn more.?

This week’s post of the week comes from Carl Fremont , CEO of Quigley-Simpson . Carl has been recognized as in impactful board member at the Breastcancer.org event. In turn, he has chosen to recognize Andy Plesser for making an incredible donation to such an impactful organization. Check out his post here.

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