VuePoints - Spring 2024 - E5

Hello there! I'm John Cobb , CEO and co-founder of VuePlanner . I'm excited to present our newest VuePoints Newsletter! Inside, you'll discover a range of topics, including YouTubeTV, Online Advertising, MMM, Documentaries, and more. Filled with valuable industry insights, it offers a thorough overview of recent advancements. Consider it your must-have guide for staying informed. Enjoy your reading!

YouTube TV Challenged Cable by Doing One Simple Thing

This article from Yahoo Finance discusses how YoutubeTV has effectively challenged traditional cable TV by adopting a strategy of imitation. By replicating the cable TV model, YouTube TV offers subscribers a familiar interface and channel lineup, making it more appealing to those accustomed to cable. This approach has helped YouTube TV gain traction in the competitive streaming market, attracting customers seeking a seamless transition from cable to streaming. However, the article also highlights potential challenges YouTube TV may face in maintaining its subscriber base amidst increasing competition and evolving consumer preferences.

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https://finance.yahoo.com/news/youtube-tv-challenged-cable-by-doing-one-simple-thing--imitating-it-153308088.html#

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Advertisers Spent a Record $225 Billion on Online Ads Last Year?

This Marketing Brew article reports that advertisers spent a record-setting $225 billion on online ads last year, indicating a significant shift towards digital marketing. This surge in online advertising spending reflects the growing importance of digital platforms in reaching consumers effectively. The data underscores the continued dominance of digital advertising as a preferred channel for brands to connect with their target audiences.

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https://www.marketingbrew.com/stories/2024/04/15/advertisers-spent-a-record-setting-usd225-billion-on-online-ads-last-year?mbcid=35053820.39765&mid=fa078a68127e3b81ca0ffba4f1393ca0&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

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When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out?

This Buffer article explores the best times to post content on YouTube to maximize engagement and reach. It emphasizes the importance of understanding your audience's behavior and preferences to determine the optimal posting times. By analyzing data trends and audience insights, creators can strategically schedule their uploads to achieve better visibility and engagement on the platform.

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https://buffer.com/resources/best-time-to-post-on-youtube/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

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?MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers?

This article from AdExchanger discusses the return of Marketing Mix Modeling (MMM) and its newfound accessibility for mid-tier marketers. MMM, once reserved for large enterprises due to its complexity and cost, is now becoming more attainable for mid-sized businesses thanks to advancements in technology and data availability. This democratization of MMM empowers mid-tier marketers to gain valuable insights into the effectiveness of their marketing efforts and optimize their strategies accordingly.

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https://www.adexchanger.com/marketers/mmm-is-back-and-now-its-accessible-for-mid-tier-marketers/?oly_enc_id=9018G7506189I8D

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This week’s Post of the Week spotlight goes to?Wendy Josefsberg, SVP, Digital Growth Accounts at 尼尔森 n. In her recent post, features the latest version of The Gauge, Nielsen’s total TV and streaming snapshot tool. This latest update shows that YouTube is the most popular streaming service available. Wendy breakdown the information in The Gauge and identifies the trends that are presented. Check out the full post here.

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https://www.dhirubhai.net/posts/wendyjosefsberg_the-latest-from-nielsens-the-gauge-activity-7185979183511052289-0QNY?utm_source=share&utm_medium=member_android

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Instead of recommending a podcast this week, I wanted to share a documentary that has resonated with me. ?CNBC recently release a documentary on their YouTube channel called Disney’s Fight to Save ESPN from Cord Cutters. For more than 40 years, ESPN has reigned supreme as the king of sports media. Growing its business by consistently raising the price of its fee to cable TV providers, ESPN now generates more than $16 billion in annual revenue. But the business of media is changing rapidly. In the past decade, about 40 million U.S. households have cut the cord on traditional cable TV. ESPN must adjust to find customers that aren’t subscribing to the cable bundle as new competitors including YoutubeTV , 苹果 , 亚马逊 , Peacock and perhaps Netflix bid on packages of live sports. This CNBC documentary examines ESPN’s strategy to fend off larger streamers and questions its sustainability in a digital-first world. I encourage you to watch here:

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https://www.youtube.com/watch?v=M0sTwRs8A_w

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Jack Bamberger is now the GM of Agency Business – US at TikTok .

https://www.dhirubhai.net/posts/jack-bamberger_im-happy-to-share-that-im-starting-a-new-activity-7185744171566084099-ikg4?utm_source=share&utm_medium=member_android

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David Gensler is now the SVP, Head of Sales at Wpromote .

https://www.dhirubhai.net/posts/davidgensler_newjob-salesleadership-wpromote-activity-7181446624890560512-1-oi?utm_source=share&utm_medium=member_android