VuePoints - Fall 2024 - E6
Welcome to this week’s edition of VuePoints! I'm John Cobb, CEO and co-founder of VuePlanner . I’d like to invite you to explore the week's dynamic shifts and innovations in the industry. In this week’s edition, we’re diving into how AI is reshaping media buying, revisiting social media marketing trends predicted for 2025, and exploring new CTV metrics for effective ad performance. You’ll also find the latest creative capabilities from YouTube, discussions on ad agency billing practices in the AI era, and insights into the evolving creator economy. Let’s uncover the trends shaping the future!
TechCrunch highlights how YouTube empowers creators with a new feature that uses AI-driven prompts to remix songs in their content. This innovation enables more personalized and unique soundtracks, opening up broader creative possibilities for YouTubers looking to differentiate their work. This move also underscores YouTube's commitment to supporting creative expression and engagement on its platform. Learn more .
Generative AI continues to redefine media buying, offering tailored solutions for both large enterprises and smaller businesses. This article explores how AI-driven personalization, predictive targeting, and automation are enhancing advertising effectiveness while reducing costs. Whether through dynamic creative optimization or hyper-targeted campaigns, AI’s impact on media buying is undeniable. Read the full story at Digiday.
Social media marketing is evolving rapidly, and industry experts have outlined 26 predictions for its future trajectory in 2025 in Social Media Today, LLC . From new content formats to more robust AI-driven analytics, marketers must stay on their toes to remain relevant. The article dives deep into key areas to watch, including increasing platform monetization opportunities and a growing emphasis on data privacy and user empowerment. Discover the predictions .
According to Dan Larkman at Keynes Digital , the emphasis on Cost Per Mille (CPM) in Connected TV (CTV) advertising is outdated, according to recent analysis. In his AdExchanger opinion piece, marketers are encouraged to look beyond CPMs and consider metrics such as engagement, conversion rates, and customer lifetime value to truly understand CTV campaign performance. This broader approach aims to drive greater ROI and connect with audiences more effectively. Read the insights in CPMs Are The Wrong Metrics To Prioritize In CTV Advertising .
In this week's CMO Today, The Wall Street Journal questions, if AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour? As AI tools drastically reduce manual tasks and streamline processes for ad agencies, questions arise about traditional billing models. Should agencies continue charging by the hour, or is it time to shift toward performance-based pricing? This piece delves into the evolving conversation and what it means for agency-client relationships. Find out more .
Post of the Week Spotlight Our featured post this week comes from Christian Muche , highlighting the 谷歌 Premier Partnership with POSSIBLE for 2025. See the post on Linked In .
Podcast Recommendation This week, we’re recommending an insightful podcast episode featuring Ian Schafer and Michael Shields . In “Why Creators Might Need Upfronts,” in the Next in Creator Media series produced by Shields, he explores how creators can leverage upfronts to solidify their value propositions, build lasting partnerships, and gain greater control in the rapidly evolving creator economy. A must-listen for anyone in the creator space. Listen now .
Hope you enjoy this week’s edition! As always, we’d love to hear your thoughts and insights. Stay tuned for more as we continue to explore the trends shaping the future of the industry.