VuePoints - Autumn 2024 - E2

Hello! I’m John Cobb , co-founder and CEO of VuePlanner . I’m thrilled to share this edition of our newsletter with you. Inside, you'll discover insights on YouTube updates, celebrity endorsement deals, Latin craft creators, podcast recommendations, and much more. Dive in and enjoy!

A recent study from the American Marketing Association reveals that celebrity endorsements can significantly enhance brand perception, particularly among younger consumers. However, the effectiveness of influencer partnerships varies, with micro-influencers often achieving higher engagement rates than their celebrity counterparts. Brands are advised to carefully select endorsers that align with their values and target audience to maximize impact. Learn more in this Marketing Dive article.?

https://www.marketingdive.com/news/how-brands-endorsements-influencers-celebrities-study/728391/?

Brands should consider investing more in Latin craft creators due to their unique cultural insights and storytelling capabilities, which resonate well with diverse audiences. The growing popularity of Latinx culture in mainstream media presents an opportunity for brands to connect authentically with this demographic. Additionally, collaborating with these creators can enhance brand visibility and foster community engagement, driving both loyalty and sales. Learn more in the ADWEEK article.

https://www.adweek.com/commerce/4-reasons-brands-should-invest-more-in-latin-craft-creators/?utm_source=postup&utm_medium=email&utm_campaign=Adweek_Daily_Newsletter_241002054544&recip_id=225833&lyt_id=225833

Hinge 's CMO, Jackie Jantos , discusses the brand's "No Ordinary Love" campaign, which focuses on fostering authentic connections among users rather than traditional dating narratives. The campaign targets Gen Z by leveraging their desire for genuine relationships and emotional experiences, emphasizing the importance of mental health in dating. The CMO highlights the significance of understanding Gen Z's values and preferences to create relevant and engaging marketing strategies. Learn more in this Chief Marketer article.

https://chiefmarketer.com/marketers-on-fire-hinge-cmo-talks-no-ordinary-love-campaign-and-gen-z-marketing/?oly_enc_id=9018G7506189I8D

谷歌 's new AI specialists, dubbed "GEMS," are designed to assist users by providing personalized recommendations and insights across various applications. These AI tools aim to enhance productivity by streamlining tasks and offering tailored solutions based on user preferences and behaviors. Early tests indicate that GEMS could significantly improve user experience, making Google's services more intuitive and effective. Learn more in this Emerging Tech Brew article.?

https://www.emergingtechbrew.com/stories/2024/09/27/testing-out-google-ai-specialists-gems

Ryan Reynolds emphasizes the importance of "maximum effort" in his marketing approach, particularly through his brand, Aviation American Gin . By leveraging humor and authenticity, he successfully engages audiences and creates memorable campaigns that resonate well with consumers. This strategy not only boosts brand visibility but also fosters a strong connection with his target market, demonstrating the effectiveness of genuine storytelling in marketing. Learn more in this blog post by INBOUND .

https://www.dhirubhai.net/pulse/ryan-reynolds-giving-maximum-effort-inbound-vm0de?utm_source=share&utm_medium=member_android&utm_campaign=share_via

I have linked a great video for you of Steve Jobs speaking in the mid-90’s. When Steve Jobs came back to Apple in 1996, the company was in a horrible state. It had to be rebuilt, rebranded and reinstated in people’s minds —?what Apple was about and what they stood for. And so, in 1997 they started the "Think different" campaign and that made an almost miraculous turnover. Check out his amazing speech here.

https://youtu.be/keCwRdbwNQY?si=oBGCtwkXmaJtKONu?

This week’s Post of the Week spotlight goes to Rene Ritchie , Editorial & Creative Liaison at YouTube . He discusses some of the big news surrounding Shorts: They can now be up to 180 seconds! In his post, Rene covers some of the FAQs surrounding this new change. Check it out here.

https://www.dhirubhai.net/posts/reneritchie_big-shorts-news-longer-shorts-up-to-activity-7247658834435936256-Fdz2?utm_source=share&utm_medium=member_desktop

This week I have been enjoying the Future(s) with an (S) podcast. The episode I have linked for you, explores the future of linear television with special guest Julian Zilberbrand , a product innovator and digital television authority. They delve into the technological advancements shaping the future of TV, from digital signal processing to immersive viewing experiences. Give it a listen here.

?https://open.spotify.com/episode/5xcWUxebKJcSv4ts8dPB2I?si=eNa-nfBdSvCemISo_LqMLA&nd=1&dlsi=955a4d6338504010

Domenic Venuto is now Horizon Media ’s Executive Vice President and Chief of Product & Data.?

https://www.mediapost.com/publications/article/399843/horizon-taps-progress-partners-venuto-for-new-pro.html?edition=135827