VR through the lenses of Heisenberg's Principle.

The perception of VR is becoming a form of myopia to me.

I understand that everything comes from big establishment, and media isn't a different industry. In the past there was a great dependence of media lobbies and bigger hollywood money snacks. Yes, it was a great way to do money laundering. Pick up a film stock in any country in the world, put it in a "tuna can" and sell it for millions of dollars in the US.

Ok... It's a bit confused... but then think about the bigger majors and the even bigger telcos merge, internet monopolies, etc... What were you able to do or produce to be relevant? YouTube? Is not just the platform it's the format. Content richness and how people will embrace it. Nothing changed in the end because it's just another platform. More democratize? not so sure...

I believe in the "Principle of Heisenberg's" or "Uncertainty Principle" where the more precisely the position of some particle is determined, the less precisely its momentum can be known, and vice versa. 

Thats why I love Virtual Reality and I believe smaller media outlets will rise to become major players in the next 5 to 10 years. The true believers not the followers. 

Everyone can adopt a view and a position like sports illustrated and Redfoo - Booty Man (Official 360° Music Video). That I truly respect because they are consistent with their editorial guidelines and legacy. 

 I always apply my Philippe Starck rule here. You can't judge by saying it's dreadful or it's amazing... it needs to be coherent.  And in both cases they are.

But that's where the myopia begins, cause it's how producers will embrace the new VR platform, not just knowing one sample of the game and believe they should aim to the same objectives that TV or 2D was trying to achieve.  

We have a completely different universe of empathy, emotions, depth of field in every sense of metaphors. Content creators are not VR experiences creators. I was a content creator for one of the major media brand and by fair I'm not yet a experienced VR creator just because I know how to set and aim.  I'm still missing the bigger picture. There is so much to be learn and thats why I believe this time smaller media outlets will rule this medium. Because they have time to experiment, make mistakes and learn. they care about their historic facts and narratives... they will focus in more than one topic: point of view.  

The race has start long time ago and once again the bigger elephants are moving slowly. This week I spoked with four main publishers and all of them where missing the point... even the "point of view".

Gladly I also saw the work of dozen of content producers.  Hail to smaller teams of kids. Full of new horizons and bigger ideas.

Mash up the platform all the way !