B2The7 Bits: Smartphone Users and Your App; Analytics and Your Channels; Mobile Optimized Landing Pages; Website Health Check

This past week I focused on mobile landing pages & apps and what the must haves are for your App, why analytics are important and why you should optimize your mobile landing page. With more people and your potential customers on mobile devices, it is important that you know what your customers are doing and how they are interacting with your brand - make adjustments and test those adjustments.

Monday Update

This week I’m going to jump back into mobile and apps. According to research by eMarketing, smartphone users will spend 85.7% of their nonvoice time with apps with the other 14.3% spent on mobile web

As a consumer, what is a MUST HAVE in a mobile app?

Tuesday Update

Use analytics to determine the channels in which your customers are using to interact with your brand - Don’t let industry wide stats and channel data determine your direction and where to put your resources. Mobile is important and you should constantly measure your mobile web usage versus app usage and how each are converting.

Wednesday Update

There are many reasons why you should mobile optimize your website - a couple of the reasons are that mobile users have different objectives, want the convenience of mobile devices, they want a mobile experience with information in quick, easily to read bites.

Thursday Update

When is the last time you did a health check of your website with a mobile device?

Using your smartphone or device, go to your website and ask yourself these questions:

• Load time - how long does it take to load?
• Is your message or key selling points easy to find and view?
• Is the content easy to read?
• Is it easy to navigate?
• Can you recognize and activate the call to action?
• Does it provide a good user experience?
• Is it a website you would spend time on?

Friday Update

Your mobile landing pages require different strategies for the end customer.

The landing page is what is going to help with the conversion - make it load fast, make what you are selling easy to find, have a clear call to action, make it easy to navigate and above all, provide a great user experience.

Saturday Update

With Google beginning to use mobile-first indexing, that should serve notice as another reason for a mobile or responsive website.

About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ https://b7design.com/b2the7/