VR Dominance in the US - Is It All About Brand Recall?
Quick! Name a virtual reality headset.
If you are not a developer, gamer, or VR enthusiast - you probably said...
"The Oculus Rift"
What about...
- Playstation VR
- Gear VR
- HTC Vive
- Google Carboard
- MSFT HoloLens
- Meta 2
- FOVE VR
- Zeiss One Plus
- Avegant Glyph
- Freefly VR
...or the many, many other VR headsets in the marketplace?
In the race for VR dominance, the Oculus Rift is arguably not the best piece of hardware; however, it is clearly the leader in brand recognition. The HTC Vive has been playing catch-up (and is close!) over these last 12 months:
What do you think?
Does all this mean the Oculus Rift wins? Is the HTC Vive prepped to leap-frog the Oculus in popularity? How will these other devices keep up?
Share your thoughts in the comments below...
Global Alliance Director -- Databricks & Blue Yonder
8 年I've used Oculus Rift.
Digital Consultant & Paid Advertising Extraordinaire
8 年As a gamer, I'm well aware of the "other" options out there. I think Facebook owning the Oculus Rift gives it a leg up on the competition in several ways. Playing catchup against Facebook won't be easy!