VR 101 for Brands and Advertisers

DODOcase VR has been at the forefront of the smartphone Virtual Reality space since 2014 when we became the first commercial entity to adopt the Google Cardboard specification. In those early days, it was about making sure early adopters could easily source a cardboard viewer to experience VR for the first time. We quickly realized that it would take some time before the consumer smartphone VR market took shape. As a 7 year old company, DODOcase had a ton of experience working with brands and advertisers in creating custom products for both internal and external projects. We set off to applying this to the cardboard VR space.

Over the last 3 years, we've worked with over 600 clients and shipped over 1 million custom smartphone virtual reality viewers into the world. We've helped brands like Tom's Shoes, Conan O'Brien, Lexus, Las Vegas Tourism and Etihad Airways execute campaigns that have defined this new medium. Our partners have demanded the highest quality print and the highest touch service imaginable which is where we've shined. We've battled the emergence of low cost imports with our USA production because what your audience sees matters.

In the interest of distilling these learnings to our clients, I've recently completed penning an email course entitled VR101 for Brands and Advertisers. Within, we address the 5 areas of consideration when looking for a partner to execute the hardware component of your promotional VR campaign.

Give it a read and let me know your thoughts. Please share with any friends considering virtual reality campaigns in 2017 and beyond.

Join the course here.