VP Level Marketing Insights Series: Marketing Automation
Akash Jaiswal
Author of "Zero To Everyone" and Amazon Bestselling Book "I Too Can Create" Go To Market Strategist | Customer Success (Staff Engineer) at Synopsys Inc | Formal Verification Lead
You want to create a TON of leads…..But you are busy doing work that does not require the MOST attention.
You should create a system that when you are sleeping your LEADS are being generated.
Yeah, analysis and stuff you need to do because of that you can manage your campaign, these days that also is assisted by AI.
If I can take my data and ask for AI integrated plugin will it not give me insights based on age, sex, family, and upbringing? You can include as many data points as you need but not all data points are needed for the product you are selling. You can refer here.
Who are YOU?? …..your are Entreprenuer
What does an Entrepreneur do ??..... They solve problems with their product
Do Entrepreneurs need to invest time in ?? …… Building right System
Yes, SYSTEM works and if you want to live a life more freely make sure people who are working for you know what they need to deliver. Similarly, if you can automate things through TOOLs, get it done.
Otherwise, you wil have to go ROAD every day and as people to BUY your stuff [Well, that can be a part of marketing for the short term]
Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, streamline marketing workflows, and measure outcomes. It's not just about efficiency; it's about enhancing the customer experience and driving more revenue.
Startups often run on limited resources. Automation helps in achieving more with less, reducing manual tasks and freeing up time for strategy and creativity.
As startups grow, the number of leads and customers can become overwhelming. Automation ensures that every lead is nurtured and no opportunity is missed.
Start by identifying high-value accounts. Use personalized content and targeted campaigns to engage these accounts.
Account-based marketing (ABM)
ABM is a strategy that targets high-value accounts instead of individual leads. It's about delivering personalized campaigns to engage each account, basing the marketing message on the specific attributes and needs of the account.
Examples: A SaaS company might target a large enterprise with personalized content that addresses the enterprise's specific pain points.
High-value leads
Identify the best lead for a campaign or tactic. You can weigh important and undesirable behaviours automatically. By assigning values to leads based on their actions (like downloading a resource or visiting a pricing page), startups can prioritize high-value leads.
领英推荐
?This involves tracking and managing prospective customers. It helps businesses understand which tactics are bringing in the best leads.
Examples: Using lead scoring to prioritize high-value leads.
Actionable Tips: Implement lead scoring. Use automation to nurture leads through the sales funnel.
Multi-channel Campaigns
It also pays off for your customers by solving common pain points that have arisen in the digital-first, omnichannel era
Most businesses consider marketing automation a middle-of-the-funnel tool, ideal for nurturing leads through automated email sequences
Consumers interact with brands on multiple channels. Automation ensures consistent and coordinated messaging across all touchpoints.
CRM analytics
?A seamless flow of data between marketing and sales ensures that leads don't fall through the cracks.
CRM analytics involves analyzing customer data to make informed business decisions. It provides insights into customer behaviour, sales trends, and marketing strategies.
Examples: Using CRM analytics to determine which products are most popular among a specific age group.
Regularly review CRM data. Use analytics tools to identify trends and patterns.
Setting Up Your Marketing Automation Strategy
Goal Setting: Whether it's increasing sales, boosting engagement, or reducing churn, define clear goals for your automation efforts.
Audience Segmentation: Not all customers are the same. Segment them based on behaviour, purchase history, or demographics to send targeted messages.
Content Mapping: Ensure that your content aligns with the buyer's journey. From awareness to consideration to decision, deliver relevant content at every stage.
Popular Marketing Automation Tools
In the digital age, marketing automation is no longer a luxury; it's a necessity. For startups, it's the key to scaling efficiently, offering personalized experiences, and driving growth. With the right strategy and tools, any startup can harness the power of automation to achieve its goals.
This is a copied diagram from the Medium blog as an example here to see automation as a reality.
That is all I had for today. I will catch you in the next post.