Voyageur Group's PBDD Quick Hits - October 2024

Prime Big Deal Days 2024 - Voyageur Group Recap - Quick Hits

Amazon Performance

• This year’s Amazon Prime Big Deal Days was the company’s biggest October shopping event EVER - More Prime shoppers shopped this year’s event
• Only a quarter of customers actually bought holiday gifts - Main purchases were household essentials (24%), apparel and shoes (22%), home goods (22%), and beauty/cosmetics (21%)
• Over 80% of shoppers are expected to shop Amazon again in the next three months for gifts, decorations, and other items
• Customers are not only taking advantage of Prime Deals, but competitor deals as well - 33% of shoppers planned to shop Walmart’s Holiday Deals + 31% of shoppers planned to shop Target’s Circle Week

Key takeaway:?

• October event was more successful than last year and more successful than July for categories such as Beauty.
• The strength of the event helps to offset retail uncertainty with the shorter time between Thanksgiving and Christmas, as well as the upcoming Presidential election

Performance Insights from Voyageur Group Client Base

*Voyageur Group clients experienced strength over last October’s event

*Participating brands & items saw a 5.3x unit increase and a 5.7x dollar increase over the prior average 30 day performance

*Conversion rates increased +900bps to north of 18%

*Top $ Volume Categories

• Beauty
• Personal Care
• Food & Beverage

Top $ Lift Categories

• Furniture
• Baby
• Jewelry & Home Decor

Top Unit Lift Categories

• Furniture
• Baby
• Pet

Largest Conversion Improvement Categories

• Baby
• Sporting & Outdoor
• Food & Beverage
• Household Essentials

Top Performance Promotional Vehicles

• Top Deals & Prime Exclusive Discounts

Read More from Amazon

See below for Amazon's recap of their biggest October Shopping event to date:

https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day