Vox Pops International Newsletter: Spring 2024 Edition

Hello, and welcome to our Spring Newsletter! We are delighted to provide you with an update on our team, our work, and our recent successes as the UK's leading video production and insight agency.

Vox Pops Pool: The Cost of Living Crisis??

???Did you know December retail sales saw a?sharp decline, despite it being Christmas? Read more about consumer spending and cost of living in our blog here!?

Spotlight: B Corp Month ????

Every year during March, the B Corp community comes together to raise awareness about B Corp and celebrate the movement.

This month we produced an emotive video on the movement, tested the public's awareness of B Corp with vox pops, filmed an event hosted by B Labs, Millrace Marketing and Wales Week, and interviewed other professionals in the community for our social media.

Vox Pops International became B Corp in 2023 and we offer 10% off on all services to other fellow B Corps!

"Since joining the team, I've gained an unparalleled amount of knowledge in such a short time.?The team has embraced my previous skill set, integrating it into the company, making my time here a joyous experience from conception to execution."

Welcome Patrick!

Latest Trend We've Reading About:?

Generative AI is Changing What Consumers Expect From Brands, Forbes

AI is now touching everyone's personal lives as use has skyrocketed for the average user. According to Adobe, 66% of consumers think that generative AI will deliver faster or better customer service. 44% believe that it will make products and services cheaper and 41% think that it will allow brands to deliver more personalised interactions. By leveraging video market research, clients can analyse customer interactions and feedback, enhance product development and help with personalisation by analysing customer behaviour. To dig into the future of AI, customer experience, and video market research, our March Pool will focus on this topic.

Behind The Scenes!??????

Since last year Vox Pops International have been running Lunch and Learn sessions on exploring the power of video. Using real-life case studies, we walk through methodologies, challenges, and successes. We also allow time for brainstorming session to bounce video ideas around. This was us in Manchester, doing one for BT!