Volvo, when advertising reminds us of our values

I recently met with an industry professional in online engagement, social storytelling, and brand loyalty. She encouraged me to continue to educate the market about the emerging space of regenerative media.

Today, a shout out to Volvo Group and their creative team for their next-level leadership. Given the amount of time we spend on our screens daily (7+ hours), as advertising elevates to remind us of our values - of who we are as a society and what is truly important - society will shift for the better. Here's #Volvo and their great example that points towards much more that is possible in how we advertise. I'll comment below on how this relates to regenerative media and where we can lean into more fully into next.

Let's begin with a definition of regenerative media.

• Visionary, impact-driven, uplifting media that shifts narratives, nourishes minds, and prioritizes accessibility and intentional storytelling.
• Creating a self-sustaining ecosystem that continuously regenerates and supports itself.
• Inspiring and rewarding audiences to focus on what we want more of and shift away from what we don’t.
• Reimagining media where audiences invest in what they value, consumers guide how brands spend ad dollars, and storytellers and creators collectively own the futures they help build.

Better media for better lives.

So much more is possible. That's Volvo for sparking the conversation.

This is just the beginning. Curious to learn more?

?#MoreFromMedia